Segment CDP Platform lead

Imp tools - Segment, Adobe RTCDP, Hightouch

Segment is a Customer Data Platform (CDP), which means that it provide a service that simplifies collecting and using data from the users of your digital properties (websites, apps, etc).y

Segment is used to centralise data collected from all of the various platforms that a business uses like analytics platforms, customer service departments, product development departments or sales teams. Once data has been collected, it can be pushed between the connected platforms.