Marketing & PR Coordinator

WE ARE LOOKING FOR A DYNAMIC AND DETAIL-ORIENTED MARKETING & PR COORDINATOR TO SUPPORT THE EXECUTION OF BRAND, PR, INFLUENCER, AND RETAIL MARKETING INITIATIVES ACROSS NORTH AMERICA!

Your Mission & Responsibilities Ahead Of You

This role requires a proactive communicator with strong organizational skills and a love for fashion, culture, and storytelling. You’ll collaborate closely with the global marketing team in Copenhagen, local retail teams, PR agencies, influencers, and press contacts to drive awareness, engagement, and community-building for GANNI in the US and Canada.

The role includes the following main responsibilities:

• Trade & Wholesale Marketing Activation
• Build 360° marketing plans for key wholesale accounts (department stores, specialty retailers, e-retailers).
• Adapt global assets to retailer-specific needs (lookbooks, banners, PDP content, CRM formats).
• Coordinate the rollout of visual merchandising, POS displays, and promotional campaigns in-store and online.
• Retail Events & Partner Campaigns
• Lead the planning and execution of co-branded events, trunk shows, pop-ups or brand weekends.
• Manage guest lists, invitations, logistics, and post-event reporting.
• Collaborate with sales teams and retailers to ensure high-impact execution and traffic generation.
• Sales Tools & Trade Support
• Create and update seasonal sell-in tools: product decks, trade newsletters, brand books.
• Provide marketing kits and assets tailored to each account’s activation plan.
• Ensure consistency of brand image across all retail touchpoints.
• Budget & Reporting
• Manage trade marketing budgets per account and track ROI.
• Monitor KPIs and performance of each initiative (sales uplift, traffic, engagement).
• Prepare campaign wrap-ups and performance analysis for internal teams and retailers.
• PR & Coms
• Maintain collections and inventory through an organized system
• Manage incoming and outgoing requests with sense of urgency and attention
• Sample trafficking to support wholesale preshoots, editorial, VIP, and social shoots
• Search for influencer and talent for organic social postings
• Coordinate VIP seeding initiatives and rollout
• Add/ Update ROI tracker and LEFTY
• Handle celebrity/editor/influencer giftings and dressings
• Source inventory for VIP style requests through JOOR, retail, ECOM and sample stock
• Create lookbooks for VIP gifting or dressing events
• On the ground support for any local NYC events or campaigns
• Coordinate and communicate with DLX consistently on any incoming PR requests and projects
• Help prep and execute any PR events/ initiatives
• Update and brief US team on PR initiatives at the US weekly meeting
• Update PR slides in 360 roll out decks
• Coordinate all shipping of samples within the US and Canada
• Clean, reorganize and restore samples and sample closet
• Follow up with all teams on sample return status and condition

MUST HAVE REQUIREMENTS

We are looking for someone with the following qualifications and mindset:

• 3-5 years of experience in marketing, PR, or communications—ideally in fashion, lifestyle, or beauty.
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and proactive.
• Passionate about fashion, sustainability, and brand storytelling.
• Comfortable working in a fast-paced, international environment.
• Familiar with tools like Launchmetrics, Fashion GPS, Cision, and social analytics platforms.

THE GANNI WAY

We are looking for a true GANNI ambassador - someone who shares our values of Openness (ready to evolve, honest not perfect), Optimism (you never stand still, just dance!), Authenticity (you march at your own beat!), Accountability (no excuses, you make an impact) & Responsibility (make small changes, see big differences).

The GANNI culture is based on a learning and results-driven mentality, where everyone is united by a common purpose of (hack)the fashion system!

GANNI is a state of mind - more than a way of dressing and we love to change the usual practice in everything we do. We are confident and capable of anything! So prepare yourself to be comfortable with the uncomfortable and hacking the system together with our amazing PR team!

BE BOLD AND JOIN OUR GANNI COMMUNITY!

We hope you got all your questions answered and feel motivated to join our team and become a part of the GANNI Community.

We will be interviewing candidates continuously and kindly ask you to send your application and CV as soon as possible. Please use the “Apply for position” button.

We welcome applications from all people regardless of gender identities, sexual orientations, ethnicities, racial identities, religious beliefs, disability statuses and personal expressions. We only want to know why you’re great for this role, so please avoid including your picture, age, and marital status in your CV