Product Marketing Manager, Fitbit Hardware

Overview

In this role you will shape product positioning and messaging for Google's hardware portfolio and collaborate with Product teams to embed user-friendly features in development. You will analyze market data to identify opportunities and influence portfolio strategy, while coordinating with Finance, PM, Merchandising and cross-functional teams to align pricing, campaigns, and launches. You'll own global GTM plans for devices, accessories, and collaborations, ensuring consistency across channels and regions. This position blends strategic storytelling with hands-on execution to drive growth and user personalization at scale.

Compensation / Benefits

• bonus target
• equity
• benefits
• relocation support
• location flexibility
• growth opportunities

Responsibilities

• Define product positioning and messaging for hardware and accessories.
• Partner with Product, Engineering, Design, Brand, Sales and regional teams to execute campaigns and launches.
• Analyze market trends and consumer research to identify opportunities and influence portfolio strategy.
• Collaborate with Finance, PM, Merchandising to optimize pricing, promotions, and margins.
• Develop and implement global, user-centric GTM plans for devices and features.
• Lead end-to-end GTM initiatives and align cross-functional teams for flawless execution.

Key requirements

• Bachelor's degree or equivalent practical experience
• 6 years of experience in product marketing, brand marketing, consumer hardware or growth marketing
• Experience managing end-to-end product launches or go-to-market campaigns
• Experience managing cross-functional or cross-team projects

• Influence cross-functional stakeholders
• Excellent narrative-building and communication skills
• Collaborative leadership
• GTM planning
• market analysis and consumer insights
• pricing and portfolio strategy