Fractional Chief Marketing Officer Fractional Marketing Director

Fractional Chief Marketing Officer (CMO) / Fractional Marketing Director

(Hourly | Part-Time | Remote - U.S. Based)

Engagement Structure

Time Commitment: 20-40 hours per month

Schedule: Flexible, recurring monthly engagement

Location: Remote (U.S.-based only)

Type: Fractional / Contract (1099)

Role Overview

We are a growing home services / contracting company building a strong digital-first brand and lead generation engine. We already have a virtual marketing team in place handling execution across SEO, PPC, social media, and creative.

We are looking for a Fractional CMO / Senior Marketing Leader to come in part-time and raise the bar-providing strategic direction, tightening systems, cleaning up campaigns, and guiding the team with higher-level experience.

This is not an execution-heavy role. Your value is in leadership, clarity, prioritization, and performance optimization.

Core Responsibilities

Strategic Leadership

Review and refine the overall digital marketing strategy

Ensure alignment between SEO, PPC, paid social, and organic social efforts

Help prioritize initiatives based on ROI, speed to impact, and scalability

Translate business goals into clear marketing KPIs and roadmaps

Paid Advertising Oversight (Critical)

Oversee Google Ads strategy (search, local services, retargeting)

Review keyword strategy, account structure, budgets, and conversion tracking

Provide guidance on scaling profitable campaigns and cutting waste

Support Facebook/Instagram lead generation strategy and funnel quality

SEO & Organic Growth

Guide SEO strategy (local SEO, content, authority building)

Review keyword targeting, content plans, and on-page optimization

Ensure SEO and paid search efforts complement-not compete with-each other

Team Guidance & Optimization

Act as a senior leader to an existing marketing team (VAs / specialists)

Identify gaps in skill sets, workflows, or execution quality

Improve SOPs, reporting, accountability, and communication

Mentor team leads without micromanaging

Systems, Reporting & Accountability

Help define clear reporting dashboards and performance reviews

Ensure leads, CPL, CAC, and ROI are clearly tracked and understood

Create feedback loops between marketing, sales, and operations

What This Role Is NOT

Not a hands-on media buyer

Not a graphic designer or content writer

Not a day-to-day task manager

Not an agency retainer model

This role exists to think, guide, review, and optimize-not to execute every task.

Required Experience

Proven experience as a CMO, Marketing Director, or Senior Digital Marketing Leader

Strong command of Google Ads (non-negotiable)

Solid understanding of SEO, paid social, and lead generation funnels

Experience working with contracting, home services, trades, or local services businesses (highly preferred)

Experience leading or overseeing remote or virtual marketing teams

Ability to simplify complexity and focus teams on what actually drives results

Ideal Candidate Profile

Has worked with small to mid-sized service businesses ($1M-$10M+ range)

Comfortable stepping into imperfect systems and improving them

Strategic thinker who is still practical and ROI-driven

Communicates clearly and confidently with leadership and execution teams

Understands local lead gen, urgency-based buyers, and competitive markets

Expected Monthly Impact

Within the first 30-90 days, this person should

Clarify and tighten the digital marketing strategy

Improve performance consistency across channels

Create better alignment between SEO, PPC, and social

Increase team efficiency and confidence

Reduce wasted ad spend and sharpen lead quality

Why This Role Exists

We don't need more hands-we need better direction.

This role is for someone who enjoys stepping in fractionally, making teams smarter, and helping a company level up its digital presence without taking over execution.

Flexible work from home options available.