Vice President of Marketing

VP of Marketing

Home Goods Industry

A well-established and rapidly growing company in the home goods industry is seeking an experienced VP of Marketing to lead brand strategy, customer growth, and integrated marketing initiatives.

The company offers a diverse portfolio of thoughtfully designed products, including home décor, furnishings, and lifestyle accessories. Products are distributed across both direct-to-consumer and retail channels. With a strong brand foundation and a loyal customer base, the company is entering an exciting new phase of growth.

Role Overview

Reporting to the executive leadership team, the VP of Marketing will be responsible for driving revenue growth and brand equity through a cohesive, data-driven marketing strategy. This leader will oversee all marketing functions, balancing brand-building with performance-driven execution across digital, retail, and owned channels.

Key Responsibilities

• Define, evolve, and champion the brand’s positioning, voice, and visual identity across all customer touchpoints
• Lead customer acquisition, retention, and lifecycle marketing strategies to drive sustainable growth
• Own omnichannel marketing strategy with a strong emphasis on DTC performance and customer experience
• Oversee campaign strategy, creative development, digital marketing, social media, and content
• Leverage analytics and customer insights to inform strategy, optimize performance, and measure ROI
• Partner closely with executive leadership on business strategy, product launches, and innovation initiatives
• Build, lead, and mentor a high-performing internal marketing team while managing agency and vendor relationships

Candidate Profile

• 10+ years of progressive marketing experience, including senior leadership roles within home goods, lifestyle, or consumer brands
• Demonstrated success scaling omnichannel and/or DTC businesses
• Strong mix of brand storytelling, creative leadership, and performance marketing expertise
• Proven ability to lead teams, influence cross-functional partners, and manage external agencies
• Strategic, growth-oriented mindset with the ability to remain hands-on when needed

This is a compelling opportunity for a senior marketing leader to shape the future of a high-potential brand in the home goods space. The company offers a competitive compensation package, along with relocation assistance or remote flexibility.

Job Type: Full-time

Pay: $150,000.00 - $200,000.00 per year

Benefits

• Health insurance
• Paid time off