CRM Marketing Manager – Hybrid | New York 10018

We’re actively seeking a Marketing Manager (CRM Targeting Specialist) for a hybrid role in New York, NY 10018. This opportunity is ideal for professionals who excel at driving email, direct mail, SMS/MMS, and digital targeting list production, coordinating assets, and ensuring campaigns launch on time, accurately, and consistently.

You’ll own end-to-end production activities, build audiences in Unica 12, support A/B testing and send-time optimization, partner cross-functionally, and QA deliverables across channels. If you’re detail-driven, thrive in fast-paced environments, and enjoy managing multiple campaigns from intake to deployment, we’d love to connect.

Marketing Manager (CRM Targeting Specialist)

Location: New York, NY 10018 (Hybrid – up to 2 days/week onsite)

Essential Job Functions

• Support and drive email, direct mail, SMS/MMS, and digital targeting list production from intake to deployment.
• Build and deliver accurate campaign target lists using IBM Unica 12 and route to platforms such as Oracle Responsys and external vendors.
• Manage asset receipt, validation, workflow routing, and internal sign-offs to meet deadlines.
• Coordinate daily production across multiple brands; ensure timeliness, accuracy, and consistency of campaigns.
• Set up email deployments including A/B subject line testing and send-time optimization.
• Produce audience counts and sizing for business requests across all channels.
• QA email rendering and functionality, circulate proofs for approval, and perform data testing and troubleshooting.
• Partner with IT, Marketing, Compliance, and other stakeholders to ensure data flows and processes run smoothly.

Must Haves (Non-Negotiable)

• Bachelor’s degree in Marketing, Analytics, or related field
• 3+ years of experience in CRM, campaign operations, or digital marketing production
• Hands-on experience with targeting tools (Unica 12 preferred) and production/workflow tools
• Proven ability to manage multiple campaigns, deadlines, and stakeholders in a fast-paced environment
• Strong project management, attention to detail, and problem-solving skills
• Proficiency in Microsoft Office

Highly Preferred

• Oracle Responsys, Adobe Analytics
• SQL and digital targeting experience
• IBM Unica 10/12

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