VP, Marketing Distribution

Experteer Overview

As Vice President of Distribution Marketing, you will shape the marketing strategy for Kemper's Distribution model across P&C and Life. You will unify marketing capabilities, drive market-facing execution, and partner with key enterprise leaders to deliver measurable business impact. You translate complex insurance propositions into clear value for agents, sales teams, and customers, guiding launches and market initiatives. This role blends strategic leadership with hands-on brand activation, campaigns, and performance measurement to optimize investments. You will lead a cross-functional team to enable customer value and growth at scale, in a fast-paced, data-driven environment.

Compensation / Benefits

• Set marketing strategy for Kemper Distribution and oversee capabilities translating product and customer priorities into execution
• Integrate P&C and Life marketing into a cohesive Distribution model while preserving differentiated approaches as needed
• Lead brand activation and oversee product marketing, sales materials, campaigns, content, social media, events, and training content
• Develop go-to-market strategies for P&C and Life products and translate offerings into compelling value propositions
• Partner with Distribution, Product, Digital, Corporate Brand, and other leaders; design and implement the Distribution Marketing operating model
• Oversee budgets, agency/vendor relationships, and performance measurement to optimize marketing investments
• Coordinate brand governance with Corporate Marketing and drive customer acquisition initiatives with Digital/Lead Generation
• Build and lead a 15–20 person marketing team across multiple disciplines and drive organizational change

Tasks

• Significant progressive leadership experience in marketing, distribution marketing, product marketing, or related discipline
• Experience leading multi-disciplinary marketing organizations in a complex, national business; insurance or financial services background preferred
• Proven ability to develop strategies supporting sales, distribution, product, and customer objectives
• Experience transforming organizations, capabilities, or operating models
• Strong track record in brand activation, campaigns, content, social media, sales enablement, events, and marketing performance
• Executive presence with ability to influence senior leaders across boundaries

Key requirements

• medical
• dental
• vision
• PTO
• 401K