Chief Marketing Officer (CMO) – KORELIMITED Portfolio

KORELIMITED is hiring a Chief Marketing Officer to lead marketing across its growing portfolio of brands, including T1 and GolfBuddy.

This is a senior leadership role responsible for driving growth, performance, and brand strategy across multiple e-commerce businesses. We are looking for a builder-operator — someone who can think strategically but is equally comfortable executing, launching campaigns, managing ads, and optimizing performance day-to-day.

Overview

The CMO will own the full marketing ecosystem across the portfolio, including paid acquisition, Amazon channel management, lifecycle marketing, creative direction, and conversion optimization.

A core focus of this role is building a rigorous A/B testing culture across every channel — ads, landing pages, email/SMS, Amazon listings, and offers — with the goal of continuously improving ROAS, CAC, conversion rate, and customer lifetime value.

Key Responsibilities

Performance Marketing (Paid Media)

• Plan, launch, and manage paid advertising across Meta, Google, TikTok, and other platforms
• Scale campaigns efficiently while optimizing ROAS, CAC, and MER
• Test creatives, hooks, audiences, offers, and landing pages continuously
• Work closely with creative teams to produce high-performing ad assets

Amazon Channel Management & Ads

• Own Amazon marketing strategy across portfolio brands
• Manage Amazon Ads (Sponsored Products, Sponsored Brands, DSP where applicable)
• Optimize product listings (SEO, images, pricing strategy, conversion rate)
• Monitor inventory, rankings, and marketplace performance
• Drive scalable revenue growth through Amazon as a core channel

A/B Testing & Optimization (Core Focus)

• Build a structured experimentation system across all marketing channels
• Run continuous A/B tests across ads, email/SMS, landing pages, product pages, and Amazon listings
• Analyze results and scale winning variations across the business
• Create a testing-first culture where decisions are driven by data, not opinion

Lifecycle Marketing

• Oversee email and SMS strategy (flows, campaigns, segmentation, retention)
• Improve repeat purchase rate, LTV, and customer engagement
• Build segmented and personalized customer journeys

Brand & Creative Direction

• Define and evolve brand positioning across multiple brands in the portfolio
• Guide creative strategy for campaigns, product launches, and seasonal drops
• Ensure consistency between brand identity and performance marketing output

Analytics & Growth Strategy

• Own key marketing KPIs across all brands (ROAS, CAC, MER, CVR, LTV, revenue growth)
• Identify new growth opportunities across channels and customer segments
• Translate performance data into clear, actionable strategy

Leadership & Execution

• Build and manage a high-performance marketing team
• Work cross-functionally with operations, product, and fulfillment teams
• Set systems, goals, and accountability frameworks across brands

Qualifications

• 8+ years in marketing, growth, or performance marketing (DTC/e-commerce strongly preferred)
• Proven experience scaling paid media profitably across multiple channels
• Strong Amazon Ads + marketplace management experience (required)
• Deep understanding of A/B testing and experimentation frameworks
• Hands-on operator who can execute campaigns, not just oversee them
• Strong analytical skills with ability to interpret data and act quickly
• Experience with Shopify, Amazon Seller Central, Meta Ads Manager, Google Ads, and modern lifecycle tools (e.g., Klaviyo)

Culture

We operate as a tight-knit, high-accountability team across all brands in the KORELIMITED portfolio. We move fast, stay lean, and expect everyone to contribute beyond their job description when needed.

This is a “roll up your sleeves” environment — whether that’s launching campaigns, fixing performance issues, or jumping into execution when needed. We value ownership, speed, and results over hierarchy.

Compensation

• Salary: TBD (based on experience and impact potential)