Sr. Product Marketing Manager 1 - LinkedIn Business Platform

Company Description

LinkedIn is the world’s largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We’re also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that’s built on trust, care, inclusion, and fun – where everyone can succeed.

Join us to transform the way the world works.

Job Description

At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.

This role can be based in our New York City, San Francisco or Mountain View office.

We are looking for an experienced Senior Product Marketing Manager to join the team supporting our LinkedIn Business Platform (LBP). You will partner closely with Product, Engineering, Sales, Support, Design and Marketing to shape and launch the experiences that define how customers discover, evaluate, and purchase LinkedIn products.

Your immediate focus will be on our selling experiences— including online checkout, self-serve growth, and omnichannel purchasing. You will help streamline and scale how customers buy online, enable seamless movement between online and field channels, and drive upsell and cross-sell opportunities across our portfolio.

You will play a pivotal role in shaping LinkedIn’s roadmap through voice-of-customer insights, product narrative, and go-to-market strategy. Your work will influence how millions of customers purchase across every major LinkedIn line of business — Talent Solutions, Marketing Solutions, Sales Solutions, Learning Solutions, and Premium.

This role is a fit for someone who thrives at the intersection of customer insight, product strategy, and growth and enjoys working across complex, cross-functional teams to drive clarity, adoption, and business impact.

Responsibilities

Understand customers and influence product strategy

• Partner with PM and Design to synthesize voice-of-customer insights, competitive research, sales feedback, and usage signals into clear problem statements and opportunities across the purchasing journey.
• Shape product hypotheses, audience definitions, and success criteria to guide roadmap decisions across online checkout, business purchasing, self-serve add-ons, and omnichannel flows.
• Translate complex workflows and platform capabilities into simple, compelling narratives that align partners on what we’re solving and why it matters.

Drive the strategy, narrative, and GTM for selling experiences

• Build the product story, positioning, messaging, and value propositions for new checkout capabilities, growth experiments, and field-to-online/online-to-field pathways.
• Define the end-to-end go-to-market strategy for features and programs that improve how customers discover and purchase LinkedIn products.
• Ensure cross-functional alignment on launch tier, rollout strategy, timing, and readiness requirements across LOBs and channels.

Lead product launches and partner orchestration

• Coordinate cross-functional execution across Product, Engineering, Sales, Support, Marketing, , and GTM to ensure smooth, predictable launches.
• Create and deliver high-impact enablement for field, support, and customer success teams— including training materials, comms, demos, and in-product guidance.
• Serve as the connective tissue across teams, ensuring consistency of narrative and clarity on roles, timelines, and dependencies.

Drive adoption, measure impact, and refine

• Monitor performance of new buying flows and experiments, analyze early usage signals, identify friction points, and recommend refinements to improve conversion and customer experience.
• Partner with analytics and product teams to define KPIs, track adoption, and measure business impact across channels.
• Package insights and learnings to influence future roadmap decisions, improve activation, and unlock long-term growth across both self-serve and sales-assisted motions.

Qualifications

Basic Qualifications

• BS degree in marketing-related field or equivalent experience
• 7+ years of marketing experience within product marketing, product development, go-to-market and/or sales enablement experience.

Preferred Qualifications

• Strategic thinker with a passion for technology and a record of driving AI initiatives that address customer needs.
• Proven track record of developing, executing and scaling high impact, multi-channel go-to-market efforts for B2B solutions.
• Experience learning and translating complex technical concepts and features into a benefit-driven narrative for audiences ranging from C-level execs to developers to internal sales professionals.
• Track record of successful partnership with cross-functional leaders and communication with C-level leaders.
• Able to manage multiple priorities in a dynamic environment, work autonomously, focusing on key outcomes amidst competing priorities and tight deadlines.
• Experience using user, market and competitive research to influence product development strategies.
• Ability to inspire, lead and align cross-functional teams - excellent communication, interpersonal, team building and problem solving skills.
• Ability to work in a fast-paced, startup environment, demonstrating resourcefulness, motivation, initiative and leadership, building creative solutions and driving results.

Suggested Skills

• Market Research and Customer Insights
• Sales Enablement
• Product Messaging

LinkedIn is committed to fair and equitable compensation practices.

The pay range for this role is $125,000 - $195,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit https://careers.linkedin.com/benefits.

Additional Information

Equal Opportunity Statement

We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.

LinkedIn is committed to offering an inclusive and accessible experience for all job seekers, including individuals with disabilities. Our goal is to foster an inclusive and accessible workplace where everyone has the opportunity to be successful.

If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at [email protected] and describe the specific accommodation requested for a disability-related limitation.

Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:

• Documents in alternate formats or read aloud to you
• Having interviews in an accessible location
• Being accompanied by a service dog
• Having a sign language interpreter present for the interview

A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.

LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.

San Francisco Fair Chance Ordinance

Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.

Pay Transparency Policy Statement

As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: https://lnkd.in/paytransparency.

Global Data Privacy Notice for Job Candidates

Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants: https://legal.linkedin.com/candidate-portal.