Digital Marketing & Social Media Manager

About the position

Mandarin Oriental New York is looking for a Digital Marketing & Social Media Manager to join our sales Department. Are you a master of craft? Do you thrive in a team that succeeds together, demonstrating integrity and respect while acting responsibly? Do you embrace a growth mindset? We invite you to become a fan of the exceptional. Mandarin Oriental Hotel Group is the award-winning owner and operator of some of the most luxurious hotels, resorts and residences located in prime destinations around the world, with a strong development pipeline. Increasingly recognised for creating some of the world's most sought-after properties, the Group provides legendary service inspired by Asian heritage whilst representing the very cutting-edge of luxury experiences. A stunning fusion of modern design with stylish oriental flair, Mandarin Oriental, New York features 244 elegant guestrooms and suites — all with breath-taking views of Manhattan and Five-Star hospitality. Luxurious amenities include MO Lounge, all-day dining overlooking Central Park and the Manhattan skyline; a 14,500 square-foot Five-Star Mandarin Oriental Spa; and a state-of-the-art fitness center with a 75-foot lap pool. In addition, there is premium meeting and event space, including a 6,000 square-foot pillar-less ballroom with three walls of windows overlooking Central Park.

Responsibilities

• Oversee Mandarin Oriental, New York's digital marketing and social media, owning programming end-to-end from strategy, content development, creative execution, publishing, testing, and reporting—ensuring that all marketing reflects brand voice and aesthetic.
• Manage and monitor Mandarin Oriental, New York's social media channels including developing posts, visuals, messaging, engagement, collaborations, and calendar management.
• Cultivate social media partnerships and collaborations.
• Plan and oversee all photography and videography sessions for the hotel to ensure the right assets are in place for media, digital, and collateral use.
• Provide strategic, high-quality photo and video content with an elevated aesthetic for use in social media, marketing collaterals and hotel needs.
• Leverage all aspects of paid digital marketing (search, display, video, social) and coordinate with MOHG to optimize the digital consumer decision journeys.
• Work with MOHG digital marketing team to identify and execute paid social media campaigns to engage both global staying guests and local audiences.
• Lead and manage all digital marketing platforms, including but not limited to monthly email campaigns, newsletters, and website, ensuring consistent branding and engagement.
• Develop and oversee on-property marketing collaterals, such as elevator signages, brochures, digital ads, guest TV content, ensuring alignment with brand guidelines and enhancing guest experience.
• Demonstrated, hands-on experience in analytics platforms and tools.
• Proficient in Adobe Analytics Experience with tag managers/CDPs like Adobe Tag Manager.
• Manage digital advertising budgets, ensuring campaigns are executed on time, within budget, and achieve objectives.
• Support and contribute to the marketing and commerce strategy of the hotel—collaborating with the Director of Communications and Director of Marketing and Commerce to ensure a 360-degree communication approach.
• Coordinate billing, bidding and submitting purchase orders associated with Digital Marketing and Social Media marketing activities.

Requirements

• Excellent communications skills - written and verbal in English.
• Excellent organizational skills and the ability to multi-task and prioritize accordingly.
• Must hold an undergraduate degree or equivalent in a relevant field - communications, public relations, or marketing.
• Excellent computer skills in Microsoft Office, including by not limited to Word, Excel, PowerPoint as well as graphic design and photo and video editing programs, and ability to quickly learn new software.
• Experience managing social media platforms, including Instagram, Meta (Facebook), and Twitter.
• Proficient in Meta Ads Manager, with an understanding of the Meta Ads platform (targeting, bidding, optimizations, etc.).

Nice-to-haves

• Experience in LinkedIn, Taboola/Outbrain ad platforms are a plus.

Benefits

• Learning & Development programs for various stages in your career.
• MOstay program offers complimentary nights and additionally attractive rates on rooms for you and your loved ones.
• A variety of health benefits and wellness programs.
• Different retirement plans depending on the length of your service and your role.
• Salary \$65,000-\$73,000 yearly.
• A competitive benefits package, including health, dental and vision, 401(K), etc.