Digital Marketing Executive - Entry Level [FAC-001-03]

Position Overview

Join our dynamic digital marketing team in Alexandra. You will work from 10am to 6pm (Monday to Friday) and play an essential role in planning and executing digital campaigns. This hands-on position involves managing campaigns across social media, search engines, and email, while collaborating closely with various teams to drive growth and enhance our online presence.

Key Responsibilities

• Digital Campaign Management: Plan, execute, and optimize digital marketing campaigns across multiple channels, including social media, Google Ads, and email marketing
• Content Creation: Develop engaging and SEO-friendly content for websites, blogs, and social media platforms to drive traffic and engagement
• Social Media Strategy: Manage and grow social media accounts by creating and scheduling posts, responding to queries, and tracking performance metrics
• SEO/SEM Optimization: Assist in improving search engine rankings and implementing paid search campaigns to increase online visibility
• Data Analysis and Reporting: Track and analyze campaign performance using tools like Google Analytics, and prepare detailed reports for management
• Email Marketing: Create and manage email campaigns, including newsletters and promotional emails, to nurture leads and engage customers
• Website Maintenance: Support updates and enhancements to the company website to ensure a seamless user experience
• Market Research: Stay updated on digital marketing trends and competitor activities to identify opportunities for innovation and improvement
• Collaboration Across Teams: Work closely with design, sales, and product teams to ensure marketing efforts align with business goals
• Ad-Hoc Projects: Assist with special projects and campaigns as required to support overall marketing objectives

Required Qualifications

• Minimum Diploma and above
• Familiarity with tools like Google Ads, Meta Business Suite, and Canva; knowledge of Adobe Creative Suite is a plus
• Strong analytical skills to interpret data and optimize campaigns
• Creativity and attention to detail in developing and presenting marketing content
• Excellent written and verbal communication skills
• Passion for digital trends with a proactive approach to learning and problem-solving

Benefits & Perks

• Dynamic Environment: Work with a creative and forward-thinking team in a fast-paced industry
• Attractive Compensation: Competitive entry-level salary with performance-based bonuses
• Growth Opportunities: Clear career progression pathways in the growing digital marketing field