Social media manager / content creator

Job Summary

We are seeking a dynamic and innovative Social Media Manager / Content Creator to elevate our brand’s online presence across multiple platforms. In this role, you will craft compelling content, develop engaging social media strategies, and foster meaningful relationships with our audience. Your creativity and analytical skills will drive brand awareness, boost engagement, and support our overall digital marketing goals. This paid position offers an exciting opportunity to shape our digital voice and connect with a diverse community of followers.

Duties

• Develop and implement comprehensive social media strategies aligned with brand objectives to increase visibility and engagement.
• Create, curate, and schedule high-quality content including graphics, videos, photography, and written posts using tools like Adobe Creative Suite (Photoshop, Illustrator) and video editing software.
• Manage daily social media activities across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok using applications like Hootsuite and Buffer for scheduling and analytics.
• Monitor social listening tools to track brand mentions, industry trends, and competitor activities to inform content planning.
• Optimize content for SEO by incorporating relevant keywords and hashtags to enhance discoverability.
• Analyze web analytics and social media metrics using Google Analytics and platform insights to measure campaign performance and refine strategies.
• Engage with followers by responding to comments, messages, and reviews to foster positive relationships and strengthen brand loyalty.
• Coordinate with public relations teams to manage brand reputation during campaigns or crises.
• Support paid advertising efforts on platforms like Facebook Ads to boost reach and target specific audiences effectively.

Requirements

• Proven experience in social media management, content creation, or digital marketing roles demonstrating a strong portfolio of work.
• Proficiency in graphic design tools such as Adobe Photoshop, Illustrator, and Adobe Creative Suite for visual content production.
• Strong understanding of social media platforms’ algorithms, best practices, and advertising options including Facebook Advertising.
• Knowledge of SEO principles, keyword research techniques, web analytics (Google Analytics), and social listening tools.
• Ability to produce engaging multimedia content including photography and video editing tailored for various platforms.
• Excellent proofreading skills with an eye for detail in crafting compelling copy that aligns with branding guidelines.
• Experience managing multiple social channels simultaneously while meeting deadlines in a fast-paced environment.
• Strong relationship management skills to build connections with influencers, partners, and community members.
• Familiarity with e-commerce platforms is a plus for integrating social campaigns with online sales efforts. Join us if you’re passionate about storytelling through digital channels! Bring your creativity, strategic thinking, and enthusiasm to help us connect authentically with our audience while advancing your career in the vibrant world of social media marketing!

Job Type: Part-time

Pay: $12,000.00 - $25,000.00 per year

Work Location: Hybrid remote in Columbus, OH 43206