Social Media & Digital Marketing Strategist

Join M&R Development the multidisciplinary development company behind The Downs in Scarborough as we continue building vibrant communities and expanding our portfolio across Maine. We’re looking for a creative, strategic, and highly organized Social Media & Digital Marketing professional to help elevate our digital presence across multiple brands and businesses.

In this role, you’ll support an ecosystem of companies—including development, property management, home remodeling, commercial leasing, architectural design and community building —giving you the rare opportunity to shape storytelling across five different brands in highly visual industries.

What You’ll Do

• Lead day-to-day social media strategy, content planning, posting, and engagement across multiple brands within the M&R Development family
• Develop platform-specific content that highlights new development milestones, residential offerings, commercial opportunities, events, community stories, and behind-the-scenes progress
• Manage digital marketing initiatives including website updates, email campaigns, paid ads, SEO enhancements, and analytics reporting
• Maintain brand consistency across all companies while tailoring messaging to each audience and platform
• Capture on-site content—photos, short-form videos, reels, and stories—that authentically showcases our communities, events, construction progress, and lifestyles
• Partner closely with internal teams and external vendors to support marketing goals and amplify cross-brand opportunities
• Monitor performance metrics to guide ongoing improvements and bring forward new trends, tools, and AI-driven efficiencies

Who You Are

• Strong communicator and creative thinker with a pulse on social media trends and best practices
• Digitally savvy with experience managing multi-brand content in fast-moving environments
• Comfortable working on-site at active development projects and community events
• Organized, proactive, and energized by collaboration
• Passionate about brand-building, storytelling, and creating meaningful digital connections
• Good eye for content opportunities and visual brand building

Qualifications

• Bachelor’s degree in marketing or communications
• 2–5 years of experience in social media, digital marketing, or a related field
• Strong understanding of content strategy, digital trends, platform analytics, and brand voice development
• Experience managing multiple brands or business lines simultaneously
• Ability to create engaging short-form content and write compelling captions and messaging
• Familiarity with website CMS platforms (WordPress, Wix, or similar) and basic SEO principles
• Experience running or assisting with paid social campaigns
• Excellent communication, time management, and project coordination skills
• Graphic design abilities to support branded collateral creation
• Comfortable working in fast-paced, on-site environments—construction sites, residential communities, events, etc.
• Editing skills in tools such as Adobe Premiere, Final Cut, CapCut, Lightroom, or Canva

Bonus Skills

• Proficiency in photo and/or video production
• Drone photography/videography experience
• Experience implementing AI tools for content creation, automation, and reporting

Why This Role Matters

M&R Development is shaping the future of southern Maine’s housing and commercial developments through thoughtful planning, innovative design, and forward-looking community-building. This role will become the heartbeat of each little story; you won’t just manage social media, you’ll help define how thousands of people see, engage with, and experience the places we build, manage and remodel.

Job Type: Full-time

Pay: From $65,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Flexible schedule
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance

Work Location: In person