DIGITAL MARKETING & LOCAL GROWTH MANAGER

DIGITAL MARKETING & LOCAL GROWTH MANAGER (Part time)

Location: Spring, TX (_Must be In-office_)

Schedule: Part Time , 15-20 Hrs/week

Days: Mon/Tues/Thurs 10:00am - 4:00pm

Compensation: 18,000-30,000 (DOE)

Non-clinical role: NO calling leads, NO scheduling patients, NO front desk coverage, NO dental duties (front desk handles lead contact/follow-up).

ABOUT US

We are a fast-growing cosmetic & implant dental practice focused on high-quality implant dentistry and full-arch solutions. We’ve hired our first marketing team member to lead content + brand + Meta (Facebook/Instagram). Now we’re hiring a complementary role to own Google performance marketing, LSAs, website/landing pages, local ranking, and tracking—so our paid traffic converts into high-quality consults.

CORE RESPONSIBILITIES

1) GOOGLE DEMAND CAPTURE (ADS + LSAs)

• Google Ads (Search; PMAX if applicable): campaign structure, keywords, negatives, ad copy testing, budget pacing, and performance optimization
• Google LSAs: profile completeness, categories/services, bidding/optimization, dispute management, lead quality notes, weekly improvements
• Support ad-to-landing-page “message match” to improve conversion and lead quality

2) WEBSITE + LANDING PAGES (MUST HAVE)

• Build and optimize implant/full-arch landing pages (mobile-first, fast, clear CTA, trust signals)
• Website/CRO: improve calls/forms via better layout, headlines, proof, CTA placement, page speed, and friction reduction
• Coordinate with web vendor or implement updates directly depending on skillset

3) LOCAL SEO / RANKING SYSTEMS (MUST HAVE)

• Google Business Profile (GBP): accuracy, services/categories, Q&A, posts cadence (coordination), media freshness, and visibility improvements
• Local presence checklist: NAP consistency, categories/services, key directory/citation updates
• Apple Maps (Apple Business Connect): claim/verify, accuracy, hours/photos, fix duplicates/incorrect listings when possible

4) TRACKING + REPORTING (MUST HAVE)

• GA4 basics: conversion events, UTMs, attribution sanity checks
• Call tracking/reporting: source labeling, lead quality tagging, weekly performance summary, experiment log
• Simple event tracking (calls/forms), weekly improvement plan, and reporting cadence

COLLABORATION

• Partner with our Content & Brand Coordinator (who owns content + Meta/Facebook)
• Coordinate asset needs (photos/videos/testimonials/offers) to improve ad + landing page conversion
• Attend 2x weekly 1-hour meetings with the front desk/marketing team; help coordinate needed photos/videos

REQUIREMENTS (NON-NEGOTIABLE)

• Hands-on Google Ads experience (search intent + structure + optimization)
• Hands-on Google LSAs experience (setup + ongoing optimization)
• Demonstrated landing page/website experience: building and optimizing pages that convert Google traffic into calls/forms
• Local SEO fundamentals: GBP + on-page service pages + citations/NAP consistency
• Comfortable with GA4 and basic tracking troubleshooting
• Organized, consistent weekly execution, and clear communication

NICE TO HAVE

• Dental/implant marketing experience
• GTM, CallRail (or similar), basic HTML/CMS skills
• Experience coordinating vendors (web/SEO) and running structured experiments

TO APPLY

Please include

1) A brief note on your experience with Google Ads + LSAs + landing pages/website

2) 1–2 examples of results (conversion rate, CPL/CPA, lead quality, tracking fixes, local visibility gains)

3) Links/screenshots/case studies (optional but strongly encouraged)

Nathan Memmott D.D.S.

Job Type: Part-time

Pay: $18,000.00 - $30,000.00 per year

Education

• Bachelor's (Required)

Experience

• growth manager: 1 year (Required)

Ability to Commute

• Spring, TX 77379 (Required)

Work Location: In person