Sr. Officer, Marketing

Company Name: Agora Limited

Location: Anywhere in Bangladesh

Job Type: Full-Time

Workplace Type: Full-time

Job ID: IJOB202670483

Job Context

The job holder works closely with the Marketing & Retail Operations Team to ensure effective implementation of Promotional Plans and Activities. He/she is also responsible for taking all necessary measures, in collaboration with the Supplier and the Category Team, to develop and execute appropriate promotional plans.

Job Responsibilities

• Develop and execute customer communication strategies to engage and retain customers through various channels.
• Create compelling and informative content to keep customers informed about promotions, new arrivals, and special events.
• Manage and update the company website, ensuring it provides up-to-date information and a seamless user experience.
• Oversee the loyalty program, including the design, implementation, and improvement of customer loyalty initiatives.
• Analyze customer data and feedback to tailor loyalty programs that drive customer retention and increase customer lifetime value.
• Monitor and report on the effectiveness of loyalty programs and make data-driven recommendations for improvements.
• Gather and analyze customer feedback through surveys, reviews, and other channels to identify areas for improvement.
• Collaborate with relevant departments to address customer concerns and improve overall customer satisfaction.
• Plan and execute marketing promotions, campaigns, and events in collaboration with the marketing team to drive customer engagement and sales.
• Monitor promotional activity performance and adjust as needed to achieve desired results.
• Stay updated on industry trends and competitor activities to identify opportunities for improvement and innovation.
• Prepare regular reports on customer engagement metrics, loyalty program performance, and communication effectiveness for management review.

Requirements

• Experience: 3+ years
• Education: bachelor of business administration in marketing
• Skills: promotions planning, retail marketing, marketing skills, marketing communications, marketing event planning, promotions, promotional strategies, loyalty marketing, brand management & development