Social Media and Marketing Manager

Overview

Are you a dynamic, creative, and results-driven marketing professional passionate about social media? We’re seeking an energetic Social Media and Marketing Manager to lead our digital presence and elevate our brand across multiple platforms. In this role, you will craft compelling content, develop innovative campaigns, and analyze performance metrics to engage audiences and drive business growth. Join us if you thrive in a fast-paced environment where your creativity and strategic thinking make a real impact!

Responsibilities

• Develop and execute comprehensive social media strategies that align with brand goals and target audiences across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Create engaging, high-quality content including graphics, videos, photography, and written posts that resonate with diverse audiences.
• Manage daily social media activities using tools like Hootsuite or Buffer to schedule posts, monitor engagement, and ensure consistent brand messaging.
• Implement social listening techniques to track brand mentions, industry trends, and customer feedback for proactive reputation management.
• Optimize content for SEO by conducting keyword research and applying best practices to increase organic reach and visibility.
• Utilize analytics tools such as Google Analytics and web analytics platforms to measure campaign performance, analyze user behavior, and generate actionable insights.
• Oversee paid advertising campaigns on Facebook Advertising and other digital channels to maximize ROI while maintaining brand integrity.
• Collaborate with cross-functional teams including PR, graphic design, web development, and sales to ensure cohesive branding and messaging across all channels.
• Maintain up-to-date knowledge of digital marketing trends, platform updates, and emerging technologies to keep strategies innovative and competitive.
• Build strong relationships with influencers, media outlets, and partners to expand reach and foster positive public relations.

Skills

• Proven experience in social media management with a strong portfolio of successful campaigns.
• Proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite for content creation.
• Skilled in video editing techniques for producing engaging multimedia content.
• Familiarity with social media management tools like Hootsuite or Buffer for scheduling and analytics.
• Knowledge of SEO principles, keyword research methods, and web analytics tools including Google Analytics.
• Expertise in digital marketing strategies including branding, e-commerce promotion, Facebook Advertising, and social media marketing best practices.
• Strong relationship management skills to engage with stakeholders at all levels effectively.
• Excellent proofreading skills to ensure accuracy in all published content.
• Ability to analyze data from web analytics platforms to inform strategic decisions.
• Experience in public relations activities that enhance brand reputation through media outreach or community engagement. Join us as our Social Media and Marketing Manager if you’re ready to energize our brand’s voice online! Bring your creativity, strategic mindset, and passion for digital marketing to help us connect meaningfully with our audience while driving measurable results!

Pay: From $15.00 per hour

Expected hours: 5.0 – 10.0 per week

Work Location: In person