Vice President of Marketing

Reports to: Chief Marketing Officer

Location: Remote (U.S.)

About PATH

PATH is on a mission to create a sustainable future by becoming the go-to bottled water brand that helps break the addiction to single-use plastic. As global consumer demand for sustainable and reusable packaging continues to grow, PATH is leading the way with innovative solutions that make a difference.

About The Role

PATH is seeking a Vice President of Marketing to lead and operationalize our marketing function as we scale our brand and impact as a global sustainability leader in CPG. This is a hands-on, execution-driven leadership role for a builder who thrives in fast-paced, high-growth environments and knows how to turn strategy into action.

Reporting to the CMO, the VP of Marketing will be responsible for running the marketing department end-to-end — ensuring flawless execution across brand, product marketing, digital, retail, PR, partnerships, and consumer engagement — while building the people, processes, and systems required for scale. This role frees the CMO to focus on long-term vision and brand stewardship, while ensuring marketing delivers consistently, on time, on brand, and with measurable impact.

You will lead a multidisciplinary team, roll up your sleeves when needed, and set a high bar for creative excellence, accountability, and operational rigor — all while cultivating a culture that reflects PATH’s purpose-driven, optimistic, and impact-focused identity.

Why PATH?

We offer competitive benefits for all full-time team members, including:

• 401k with a 6% employer match
• Flexible Time Off policy
• 12 company holidays + year-end company shutdown
• Communications and wellness stipends
• Medical, dental, and vision insurance
• Long-term and short-term disability insurance
• Life insurance

Key Responsibilities

Marketing Leadership & Operations

• Strategic Execution: Own the day-to-day execution of all marketing functions, ensuring alignment with company priorities, timelines, and goals.
• Operational Scaling: Build, optimize, and scale marketing systems, workflows, and operating rhythms to support global growth.
• Financial Stewardship: Own the marketing budget and P&L in partnership with Marketing Operations; optimize spend for maximum ROI and brand impact.
• Cross-Functional Synergy: Lead executive-level planning and collaboration with Sales, Product, Operations, and Leadership.

Brand & Consumer Marketing

• Omnichannel Impact: Lead brand positioning, omnichannel campaigns, and consumer engagement initiatives across all digital and physical touchpoints.
• Storytelling & PR: Partner with PR agencies to drive earned media and brand visibility; ensure consistent storytelling across events, partnerships, and owned platforms.
• Cultural Relevance: Oversee influencer, community, and partnership strategies to build brand love and position PATH at the center of the sustainability movement.

Product Marketing & Innovation

• Go-To-Market (GTM): Guide product marketing strategy in partnership with the CMO; oversee positioning, messaging, and launch execution for new innovations.
• Narrative Consistency: Ensure clear, consistent product narratives across website, retail displays, training materials, and partner channels.
• Lifecycle Tools: Develop tools, guides, and resources to ensure marketing excellence at every touchpoint of the product journey.

Retail, Trade & Field Marketing

• Retail Velocity: Lead retail merchandising, shopper marketing, and trade marketing strategy to drive sales at the shelf.
• Experiential Activation: Oversee trade shows, field marketing, and high-impact experiential activations.
• Sales Partnership: Partner closely with the Sales team to ensure marketing strategies directly support revenue growth and customer success.

Data, Performance & Optimization

• KPI Management: Define dashboards and reporting structures to measure campaign performance and resource allocation.
• Insight-Driven: Use data to continuously improve effectiveness, balancing creative intuition with rigorous analytical decision-making.

Team Leadership & Culture

• Lead, hire, and develop high-performing marketing talent
• Foster a culture of ownership, creativity, accountability, humility, and continuous improvement
• Mentor and create clear development pathways for the team
• Set expectations for excellence while maintaining a collaborative, mission-driven environment

Qualifications

• 10+ years of marketing leadership experience, preferably in high-growth Consumer Packaged Goods (CPG) or beverage brands.
• Proven Track Record: Experience scaling brands from regional presence to national retail footprints (e.g., Target, Walmart, Whole Foods).
• Leadership Depth: Demonstrated ability to lead teams and complex cross-functional initiatives with measurable financial impact.
• Analytical Skills: Strong ability to manage multi-million dollar budgets and interpret data to drive strategy.
• Communication: Exceptional leadership, communication, and collaboration skills.

Equal Opportunity Employer

We are proud to be an Equal Opportunity/Affirmative Action Employer. PATH does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, membership in an employee organization, retaliation, parental status, military service, or other non-merit factor. Applicants and employees are protected from discrimination under Federal law. For more information, please see EEO is the Law.

Pay Transparency

Individual pay rate decisions are based on a number of factors, including qualifications for the role, experience level, skillset, and balancing internal equity relative to peers at the company. We expect the majority of the candidates who are offered roles at our company to fall healthily throughout the range based on these factors. While the range above is for the expectations as laid out in the job description, the final offer amount will depend on the factors listed above.

Join us in shaping the future of sustainable bottled water!