Vice President Brand Marketing

🏆 Vice President, Brand Marketing – Sports Toy Division

Our client looking for a game-changing leader to take our sports toy category to the next level. As Vice President of Brand Marketing, you’ll be the architect of a global brand vision that inspires play, fuels imagination, and connects kids and families to the thrill of sports. This is not just marketing—it’s about shaping culture, building movements, and creating unforgettable experiences. This position reports directly into the Global CMO.

Key Responsibilities

🚀 Brand Vision & Strategy

• Own the global brand narrative for the sports toy division, positioning us as the leader in active play.
• Develop breakthrough campaigns that blend sports culture, entertainment, and play innovation.
• Drive brand equity across diverse markets, ensuring resonance with kids, parents, and sports fans alike.

🎯 Consumer Engagement & Insights

• Harness data, trends, and cultural insights to anticipate consumer needs and spark new demand.
• Champion diversity and inclusion in brand storytelling, ensuring representation across campaigns.
• Create immersive experiences that connect digital play, live sports, and retail environments.

🌍 Global Marketing Leadership

• Lead integrated campaigns across North America, Europe, Asia, and emerging markets.
• Forge partnerships with athletes, leagues, influencers, and entertainment brands to amplify reach.
• Spearhead collaborations with retailers and e-commerce platforms to maximize visibility and sales.

🛠️ Product & Innovation Alignment

• Partner with R&D and product design to ensure marketing drives innovation pipelines.
• Launch new product lines with bold go-to-market strategies that generate excitement and demand.
• Champion sustainability and responsible play in product positioning.

👥 Leadership & Culture

• Build, mentor, and inspire a world-class marketing team that thrives on creativity and accountability.
• Foster collaboration across Sales, Product, Creative, and Operations to deliver unified strategies.
• Serve as a visible thought leader, representing the brand at industry events and conferences.

📈 Performance & Growth

• Manage multimillion-dollar budgets with precision, balancing creativity and ROI.
• Establish KPIs that measure brand health, consumer engagement, and revenue growth.
• Report directly to the CMO, influencing executive decisions and shaping company-wide strategy.

Qualifications

• 12+ years of progressive brand marketing leadership, with at least 5 years in VP or senior director roles.
• Proven success in consumer products, toys, sports, or entertainment industries.
• Expertise in global brand storytelling, digital-first campaigns, and experiential activations.
• Strong track record of building partnerships with athletes, influencers, or sports organizations.
• Exceptional leadership, communication, and cross-functional collaboration skills.
• MBA or advanced degree preferred.