Director of Marketing and Access Strategy

Piper Companies is seeking a Director of Marketing and Access Strategy. This position is located in in East Windsor, NJ. This role will oversee access and reimbursement strategy while collaborating with key internal teams.

Responsibilities of Director of Marketing and Access Strategy:

• Develop and execute market access and brand strategy for launch (target: January).
• Champion access internally and convince leadership on pricing and rebate approaches.
• Partner with Head of Accounts to align on execution.
• Navigate internal processes with Medical, Legal, Regulatory, and manage PRC reviews.
• Manage external agencies and ensure strategic alignment.
• Translate market research insights into actionable strategy

Qualifications Director of Marketing and Access Strategy:

• 8–10 years of pharmaceutical experience, including 3–5 years in Market Access
• 1–2 years of HCP Marketing experience preferred
• Expertise in publication planning and familiarity with HEOR principles.
• Ability to navigate regulatory, legal, and compliance processes for promotional review.
• Comfortable in a fast-paced, growth-oriented organization.
• Bachelors in business, science, or related discipline

Compensation for Director of Marketing and Access Strategy:

• Salary Range: $200,000 – $225,000/year
• Work Environment: Onsite with 1 day remote
• Benefits: Medical, Dental, Vision, PTO, Holidays, 401K, long-term incentive

This job opens for applications on 12/8/2025. Applications will be accepted for at least 30 days from the posting date.

Keywords

Market Access Strategy, Payor Marketing, Reimbursement Strategy, HEOR, Formulary Access, Buy-and-Bill Model, Specialty Pharmacy, Part B Reimbursement, Biosimilars Launch, Oncology Marketing, Rare Disease Strategy, Value Proposition Development, HCP Marketing, Cross-functional Leadership, Agency Management, Pharmaceutical Launch Experience, Pricing and Contracting Strategy, IDN Engagement, GPO Strategy, Corporate Accounts Collaboration, Regulatory Compliance, FDA Guidelines, Strategic Planning, Brand Growth