Vice President of Marketing Analytics and Operations

Join Presidio: Where Teamwork and Innovation Shape the Future

At Presidio, we're leading a global technology revolution, transforming industries with cutting-edge digital solutions and next-generation AI. We empower businesses and their customers to achieve more through innovation, automation, and intelligent insights.

The Role - Vice President of Marketing Analytics and Operations

We are on the lookout for an extraordinary Vice President of Marketing Analytics and Operations to partner with the CMO in reshaping our marketing organization through data-driven insights and operational excellence. This newly established role will be instrumental in building and leading a premier marketing analytics and insights team while laying the infrastructure, processes, and measurement capabilities that will spur our strategic growth.

As an essential member of the marketing leadership team, you will design our marketing analytics function from the ground up, implementing robust measurement frameworks that clearly demonstrate ROI to executive stakeholders and technology partners. This role requires a visionary leader capable of balancing strategic thinking with effective execution in a dynamic, fast-paced environment.

This position welcomes candidates located in the Eastern Time Zone, particularly those based in the Boston, MA area.

Key Responsibilities

Strategic Leadership

Build and Lead the Analytics Organization.
Design and develop a top-tier marketing analytics and insights team, focusing on hiring, training, and talent management.
Establish a strategic vision and roadmap for marketing analytics capabilities and infrastructure.
Foster a data-driven culture within the marketing organization through training and process development.

Executive Collaboration & Strategic Planning

Act as the strategic partner to the CMO by providing data-driven insights that influence key business decisions.
Collaborate with C-suite executives to translate business goals into measurable marketing outcomes.
Lead monthly reviews with executive leadership, presenting comprehensive performance analyses and strategic recommendations.

Revenue Operations & Growth Optimization

Work closely with Sales Operations to enhance the customer acquisition funnel from lead generation to revenue realization.
Develop and implement attribution models that accurately explain marketing's contribution to revenue.
Design A/B testing frameworks to continually optimize marketing performance across channels.

Marketing Technology & Infrastructure Leadership

Oversee and refine the complete marketing technology stack, ensuring seamless integration and maximum ROI.
Implement marketing technologies that enhance data collection, analysis, and activation.
Establish data governance frameworks and ensure adherence to privacy regulations.

Performance Measurement & Reporting

Build comprehensive marketing dashboards and reporting infrastructure from inception.
Develop standardized KPIs and measurement frameworks across marketing channels.
Create automated reporting systems for real-time marketing performance tracking.

Financial Management

Manage the marketing budget planning and reconciliation process, collaborating with Finance for accuracy.
Oversee partner operations, tracking MDF (Market Development Fund) allocations and ROI reporting.
Develop comprehensive ROI models to demonstrate marketing's impact on stakeholders.

Process Design & Implementation

Assess and enhance current marketing operations by implementing scalable processes.
Design workflows for lead management, campaign operations, and performance tracking.
Establish and maintain data quality standards across marketing systems.

Cross-Functional Collaboration

Forge strong partnerships with Sales, Finance, Product, and Customer Success teams to ensure aligned goals.
Lead monthly financial reconciliation meetings to ensure budget accuracy.
Collaborate with legal teams to guarantee compliance in analytics practices.

Key Success Metrics

Development of comprehensive marketing attribution and ROI measurement.
Implementation of real-time marketing performance dashboards.
Effective partner ROI reporting and MDF optimization.
Building and nurturing a high-performing analytics organization.
High stakeholder satisfaction and strategic influence.

Required Skills and Experience

Bachelor's degree or equivalent experience; MBA or advanced degree in Analytics or related field preferred.
15+ years of experience in marketing operations and analytics, with at least 7 years in leadership roles.
Proven ability to build and scale analytics teams in high-growth technology companies.
Success in implementing marketing technology and measurement frameworks.
Experience managing multi-million dollar marketing budgets and partner relations.
Strong statistical analysis and data modeling background.
Advanced proficiency in analytics platforms like Adobe Analytics, Google Analytics, Tableau, or Power BI.
Understanding of CRM and marketing automation platforms (e.g., Marketo, Pardot).
Experience with attribution modeling, predictive analytics, and statistical methods.
Knowledge of data privacy regulations and compliance requirements.
Exceptional leadership skills with experience in team growth.
Strategic thinker with the ability to translate data into actionable insights.
Outstanding communication skills and experience in C-level presentations.
Proven ability to influence cross-functional stakeholders.
Strong project management skills leading complex initiatives.

Preferred Skills

Certifications in marketing analytics, project management, or technology platforms.

What We Offer

This is a unique opportunity to help build an analytics function within a high-growth company, offering autonomy to shape the future of our marketing organization. You'll have direct access to leadership, a substantial budget, and the support needed to create a world-class team and infrastructure.

Your Future at Presidio

Joining Presidio means engaging in a culture of innovators and collaborators who push boundaries and redefine possibilities. With our expertise in AI-driven analytics, cloud solutions, cybersecurity, and next-generation infrastructure, we empower businesses to thrive in an evolving digital landscape.

Here, your impact is tangible. Whether harnessing the power of Generative AI or driving data transformation, you'll play a key role in shaping the future.

Ready to innovate? Let's redefine what's next together.

About Presidio

At Presidio, speed and quality converge at the intersection of technology and innovation. Presidio is a trusted partner for organizations across various industries with a rich history and expertise in IT foundations, AI, automation, security, networking, digital transformation, and cloud computing.

Presidio's skilled technical team develops custom applications, provides managed services, facilitates actionable data insights, and creates forward-thinking solutions that drive strategic outcomes globally.

Applications will be accepted on a rolling basis.

Presidio is an Equal Opportunity / Affirmative Action Employer. All qualified candidates will be considered for this position regardless of their identity or background.

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