Digital Marketing Manager, Marketing - Lakeland

The Digital Marketing Manager is a core member of the Digital Marketing Strategy team, responsible for owning the end-to-end development, launch, accuracy and optimization of digital marketing experiences across Publix.com, WordPress VIP, and vendor-hosted platforms. This role serves as the primary digital experience lead for assigned campaigns including defining requirements, leading cross-functional alignment, coordinating development, validating tracking, and ensuring experiences perform against KPIs. The position frequently acts as the single point of contact (SPOC) for internal partners and external vendors.

• Own requirements gathering, documentation, and translation of business/marketing needs into digital experience plans.
• Lead scoping and builds for microsites, landing pages, components, and enhancements across platforms.
• Manage full lifecycle of digital experiences including development, dependencies, and communication.
• Ensure all assets, content, and tracking specifications are delivered accurately.
• Serve as day-to-day SPOC for Publix stakeholders and external agencies.
• Facilitate alignment across teams for cohesive campaign execution.
• Manage vendor scopes, budgets, contracts, timelines, and deliverables.
• Ensuring stable, accurate, and fully tested digital experiences across platforms (WordPress VIP, Publix.com components, vendor experiences).
• Test for performance, functionality, tagging, personalization, and accessibility.
• Document opportunities and partner with teams for resolution.
• Bachelor's degree in Marketing, Advertising, Technology or Communications or equivalent experience OR
• equivalent combination of formal training/certification and professional work experience that demonstrates the prerequisite competence to perform the duties of this position
• three years of combined digital, social, and owned media experience, including managing budget and supplier relationships
• strong understanding of digital applications / platforms (examples: mobile, web, tablet, digital and social)
• knowledge of digital design, programming, e-commerce, and web development practices.
• strong understanding of search engine technology, strategies and tactics, including enterprise search engine optimization, local search, and mobile search optimization
• demonstrates strong problem‑solving abilities by identifying digital marketing challenges, evaluating options, and implementing effective solutions that improve campaign performance.
• applies new learning quickly by staying current on emerging digital tools, platforms, and best practices, and integrating them into marketing strategies.
• builds productive cross‑functional relationships with internal teams, external partners, and stakeholders to drive alignment and deliver cohesive marketing initiatives.
• leverages data analysis to interpret performance metrics, uncover insights, and optimize campaigns for measurable business outcomes.
• adapts with flexibility in a fast‑paced environment, adjusting priorities and strategies in response to shifting business needs and market conditions.
• basic Microsoft Word, Excel, PowerPoint skills
• Master's degree in Marketing or Advertising
• digital, social, and owned media experience with a large company/retailer.
• knowledge of current and future trends in digital marketing and communications platforms and applications
• knowledge of Marketing project workflow process and digital process lifecycle
• intermediate Microsoft Excel skills