Fractional CMO (Equity-First)

Role Overview

We are seeking an experienced Fractional Chief Marketing Officer (CMO) to lead the strategic development and execution of our early-stage marketing initiatives. This role is designed for a hands-on marketing leader who is comfortable building in a lean, fast-moving startup environment.

The Fractional CMO will work closely with the founder to establish clear positioning, define a go-to-market foundation, and drive early traction. This is a fractional role, with an estimated time commitment of 5–10 hours per week.

Important: This position does not offer a salary in the short term. Compensation is equity-based.

About the Company

We are an early-stage SaaS company developing tools that help everyday families reduce financial stress and make more informed decisions. Our approach is grounded in real-world impact, disciplined growth, and long-term value creation.

Why Join Us

We are building deliberately , not recklessly.

As an early-stage SaaS company, we are focused on solving a real problem: helping everyday families reduce financial stress and make more informed decisions. This is not a theoretical idea or a surface-level product. The problem is clearly defined, the vision is grounded, and the execution is intentional.

We are an accepted participant in the Google for Startups ecosystem, giving us access to cloud infrastructure, startup tooling, and technical resources designed to support early-stage companies as they build and scale responsibly. This provides a strong foundation while allowing us to remain lean and disciplined.

What sets this opportunity apart is the stage and the mindset:

• You will be joining at a formative moment, where your input materially shapes the product, the brand, and the growth strategy.
• This is an equity-first opportunity, aligned with long-term value creation rather than short-term compensation.
• You will work directly with the founder in a high-trust, high-ownership environment.
• Decisions are made thoughtfully, constraints are acknowledged, and progress is measured by impact , not noise.

This role is ideal for someone who values ownership, clarity, and meaningful contribution, and who wants to help build something real from the ground up.

Key Responsibilities

The Fractional Chief Marketing Officer will be responsible for:

• Defining and refining brand positioning, messaging, and value proposition
• Developing a lean go-to-market strategy aligned with company objectives
• Identifying, prioritizing, and executing high-impact marketing initiatives
• Designing and testing early customer acquisition and engagement strategies
• Establishing foundational marketing systems, including funnels, messaging, and performance metrics
• Collaborating directly with the founder on strategic planning and execution
• Evaluating marketing performance using practical, data-driven insights

This role requires both strategic leadership and hands-on execution.

Compensation

• Equity-based compensation
• Vesting structure to be discussed following mutual alignment
• No guaranteed salary in the short term

We are transparent about our current stage and financial constraints and are seeking a long-term partner aligned with sustainable value creation.

Ideal Candidate Profile

This role may be a strong fit for candidates who

• Have led marketing efforts for early-stage or growth-stage companies
• Have experience operating with limited budgets and resources
• Are comfortable working in a fractional, high-ownership capacity
• Prefer building and executing over advisory-only roles
• Are motivated by mission, impact, and equity upside
• Have experience in SaaS, consumer technology, fintech, or related industries (preferred)

This Role Is Not a Fit If You

• Require a salaried, full-time position
• Are uncomfortable with equity-first compensation
• Prefer highly structured, corporate environments with large teams

Application Process

Qualified candidates will be invited to a brief alignment conversation following application review. We value clarity, ownership, and execution. If this aligns with how you operate, we welcome your interest.