Social Media Marketing Specialist

Social Media & Digital Marketing Professional

Position Type: Full-Time / Part-Time (Flexible)

Location: Springfield, Mo

About the Role

We are seeking a creative, driven, and results-oriented Social Media & Digital Marketing Professional to help grow and strengthen our clients' brands across digital platforms. This role is ideal for someone who understands both creative content creation and marketing strategy, stays ahead of social media trends, and knows how to turn engagement into real business impact.

Key Responsibilities

• Develop, plan, and execute social media strategies across platforms such as Facebook, Instagram, TikTok, YouTube, and LinkedIn
• Create high-quality content including photos, videos, reels, stories, and graphics
• Capture and edit video and photography for social media, website, and advertising use
• Manage day-to-day social media posting, scheduling, and engagement
• Monitor social media trends, platform updates, and emerging tools to keep content fresh and relevant
• Build and maintain consistent brand identity and voice across all digital channels
• Write compelling captions, ad copy, and promotional content
• Manage and optimize paid social media advertising campaigns (Meta, Google, etc.)
• Track analytics and performance metrics; provide insights and recommendations for growth
• Collaborate with internal teams to support campaigns, promotions, and brand initiatives
• Respond to comments and messages in a professional and timely manner
• Assist with website updates, email marketing, and other digital marketing efforts as needed

Qualifications & Experience

• Proven experience in social media management and digital marketing
• Strong background in content creation, including video and photography
• Experience with editing tools such as Adobe Creative Suite, Canva, CapCut, or similar platforms
• Knowledge of social media scheduling and analytics tools (Meta Business Suite, Hootsuite, Sprout, etc.)
• Understanding of brand development, storytelling, and audience engagement
• Familiarity with SEO, email marketing, and online advertising is a plus
• Ability to work independently, manage multiple projects, and meet deadlines!
• Strong communication skills and attention to detail!
• Creative mindset with a data-driven approach to marketing

What We’re Looking For

• Someone who is self-motivated, innovative, and adaptable
• A trend-watcher who understands what performs on social media and why
• A professional who takes ownership of projects and delivers results
• Passion for marketing, creativity, and growing brands

Why Join Us

• Opportunity to shape and grow our client's digital presence
• Creative freedom and room to innovate
• Collaborative and supportive team environment
• Competitive pay based on experience
• Growth opportunities within the company