Digital Marketing Manager

Staffmark Workforce Solutions offers this exciting contract opportunity at a global leader in electronics, mobile devices, and appliances, located in Englewood Cliffs, NJ.

Digital Marketing Manager (CRM)

Top Skills

• Knowledge of CRM principles and best practices.
• Experience managing agency partners.
• Great collaborator with strong communication skills.

Summary

The Digital Marketing Manager CRM role will be an email marketing subject matter expert building relationships with cross-functional teams to influence, drive sales, and build breakthrough CRM programs. Management of best-in-class CRM programs, including development of test and learn activations, applying learnings to future activations, audience management, and a keen eye for detail and quality assurance. Must be comfortable working in a fast-paced environment with a willingness to rapidly pivot when the business requires doing so. Vision to identify new opportunities throughout the consumer engagement journey to grow awareness, engagement, and conversion. Ability to manage internal stakeholders across the organization, and agility to influence and collaborate across other vertical teams in a highly matrixed environment. Willingness to partner with the Senior Manager to execute day-to-day management of the CRM channel across Home Entertainment categories.

Responsibilities

• Manage day-to-day CRM communications and execution across all Home Entertainment categories.
• Analyze post-campaign performance.
• Align CRM creative across HE teams to create fit-for-purpose, consumer-centric copy & content to impact the HE business, driving traffic to the website, yielding conversions, and being mindful of consumer journey phase and intent.
• Partner with the corporate marketing team, adhering to governance council processes, ensuring all documentation is complete so Home Entertainment campaigns are prioritized in the waterfall among other categories and receive a fair share of voice within the email channel.
• Manage execution of CRM campaigns via JIRA tickets with agency partners, ensuring clear communication and prompt response time to ensure campaigns are sent on time and as intended.
• Explore new ideas to find process efficiencies and offer forward-thinking solutions.
• Set up briefs and manage tickets in JIRA to execute CRM programs in collaboration with agency partners.
• Manage weekly inputs to the governance council, including campaign briefs, creative, and post campaign analysis.
• QA and provide clear feedback on email proofs across multiple devices.
• Understand key product RTBs and nuances between models.
• Understand audience segmentation, data science modeling, and developing campaign audiences within a proprietary tool.
• Manage agency outputs for CRM creative, including ensuring the creative aligns with the brief, the test plan is actionable, and the test and URL matrix are accurate.
• Partner with Digital team members to understand workstreams for website, social, and paid media to ensure cohesive messaging and best landing experiences for email communications.
• Collaborate with IMC and PM teams for creative feedback.
• Clearly communicate stakeholder feedback to agency partners.
• Share key activity updates as a contributor to the weekly CRM reports.

Requirements

• Bachelor’s degree in marketing or equivalent training required.
• 8-10 years of related experience required.
• Strategy and business acumen.
• Self-starter with a desire to learn and contribute.
• Great collaborator with strong communication skills.
• Planning & organization to manage multiple campaigns and workstreams at one time.
• Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture.
• Knowledge of CRM principles and best practices, as well as a basic understanding of Adobe Campaign Manager, JIRA/Confluence, and other data audience management systems.
• High proficiency in Microsoft Office is required, with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint).
• Strong analytical and quantitative skills, including the ability to analyze reports, campaign performance, and synthesize recommendations
• Knowledge of Figma is recommended.

Staffmark talent working with this client receive competitive compensation and a great benefits package, including medical, dental, vision, 401K, paid time off, and more!