Associate Brand Manager - Hybrid
- Location
- Portage, MI
- Arrangement
- On-site
- Type
- Full-time
- Posted
- Closes
Overview
As an Associate Brand Manager in Stryker's Orthopedic Instruments business within OrthoTech, you own a high-impact orthopedic disposables portfolio. You'll shape pricing, commercial programs, and sales enablement across hospital and ASC settings, collaborating across Sales, Marketing, R&D, and Operations. You'll lead portfolio planning, education, and cross-functional execution to drive adoption and long-term growth. This role offers people leadership exposure and a chance to influence a legacy business with cross-functional impact.
Responsibilities
- Own downstream commercialization for the Orthopedic Disposables portfolio (cutting accessories, ProCare services, robotic/manual blades, cement, detergents, tourniquet cuffs)
- Develop and execute pricing strategies and commercial initiatives to grow the portfolio
- Collaborate with Sales to position disposables as premium, value-driven solutions for capital adoption
- Lead development of sales education, messaging, and training materials
- Coordinate with Upstream Marketing, R&D, MedEd, Sales Enablement, and MarCom to align strategy and execution
- Serve as the primary marketing interface for robotic blade solutions, coordinating with Mako and capital teams
- Design and execute ASC-specific programs to differentiate offerings
- Manage and mentor a Marketing Associate, including prioritization and performance feedback
- Monitor portfolio performance, market dynamics, and field feedback to identify opportunities and risks
- Own portfolio planning activities including annual marketing planning, forecasting support, and executive updates
Key requirements
- Bachelor's degree
- 6+ years of professional experience in marketing, sales, or related commercial function
- Experience owning or supporting product portfolios in a cross-functional environment
- Cross-functional collaboration
- Coaching and people leadership experience
- Strategic thinking and decision making
- Downstream marketing
- Product marketing
- Commercial strategy
