
Senior Marketing Manager, Sustainability Programs
- Location
- Portage, MI
- Arrangement
- On-site
- Type
- Full-time
- Posted
- Closes
Overview
As Senior Marketing Manager for Sustainability Programs, you will shape the portfolio strategy and market development for our medical device reprocessing offering. You'll work cross-functionally to accelerate adoption, articulate compelling value propositions, and lead industry-facing initiatives. This role blends healthcare marketing, commercial strategy, and thought leadership to drive customer engagement and traction. A strong hook is the opportunity to influence sustainability across healthcare while collaborating with industry partners and senior stakeholders.
Responsibilities
- Develop and execute portfolio and market-development strategy for the medical device reprocessing program to boost adoption and access
- Create customer-facing communications, programs, tools, and value props that articulate program value
- Lead strategic initiatives and industry events (e.g., CleanMed, Environmental Excellence Awards, Products for the Planet)
- Collaborate with upstream/downstream marketing, sales, and corporate teams to align on priorities
- Translate market insights into actionable strategies and identify unmet needs
- Build customer journey strategies to strengthen engagement and adoption
- Represent the business at industry associations, meetings, trade shows, and external events
- Develop high-quality strategic presentations and content for customers and leaders
- Identify opportunities for new products/services/programs based on evolving customer needs
- Manage marketing budget and analyze variances
- Drive cross-functional initiatives, remove barriers, and influence without direct authority
Key requirements
- Bachelor's degree
- 10+ years of professional experience
- 7+ years of healthcare experience in marketing, sales, medical education, or related field
- Experience in developing and driving commercial/portfolio/market-development strategies
- Strong ability to translate complex programs into compelling value propositions
- Excellent written, verbal, and presentation skills
- Strong strategic thinking, analytical, problem-solving, and relationship-building skills
- Proficiency in Microsoft Excel, Word, and PowerPoint
- Customer-facing communication
- Strategic influence and collaboration
- Presentation and storytelling
- Portfolio strategy
- Market development
- Value proposition development
