Social Media & Digital Marketing Manager (Part-Time, Hybrid – NYC)

Company: Stryx Care LLC Location: SoHo, New York, NY (Hybrid – 2 days/week in-office, remainder remote) Hours: ~20 hours/week Compensation: $40–$75/hour, based on experience (1099 Independent Contractor) Type: Part-Time, Contract

About Stryx

Stryx is a men's cosmetics brand entering a new chapter under new leadership. We already have real brand equity: a recognizable name, a compelling origin story, 141K+ Instagram followers, an active TikTok Shop, and a rich library of professional photography, tutorials, UGC, and founder content. What we need now is someone to take ownership of our content engine, reintroduce the brand with a consistent and current social presence, and turn that presence into measurable business results — not just impressions.

About the Role

We're looking for an experienced, hands-on social media and digital marketing professional to own Instagram and TikTok end-to-end, with a strong focus on turning TikTok Shop and Instagram into real, trackable sales channels. This is not a "post and hope" role. You'll be directing, creating, and editing content at a consistent cadence, building shoppable content strategy, and reporting on what's actually converting.

The ideal candidate has prior experience with subscription-based or beauty/cosmetics products, is comfortable being both strategist and creator, and can move fluidly between big-picture planning and hands-on execution — filming, editing, writing copy, and managing a monthly content calendar.

What You'll Own

Content & Creative

• Full day-to-day management of Instagram and TikTok
• ~20 unique feed posts per month, adapted and cross-published across platforms
• Up to 14 short-form videos and 6 graphics/carousels/photography posts per month
• Up to 16 Instagram Story frames per week
• New hooks, scripting, editing, and creative direction — you should be able to produce your own creative, not just manage others'
• Auditing and strategically recycling our existing content library (professional photography, tutorials, UGC, founder content) alongside new original creative
• Weekly raw-footage requests and filming guidance for any outside contributors

Strategy, Commerce & Reporting

• Building and executing a relaunch strategy across Instagram, TikTok, and TikTok Shop
• Monthly content and campaign calendars
• Turning TikTok Shop into a content-led sales channel: linking eligible sales-focused TikToks to the correct product/kit, mapping customer problems to Stryx solutions, and structuring tests across product, hook, format, creator, and call-to-action
• Driving qualified traffic to our Shopify site and TikTok Shop listings
• Tracking and reporting on what matters: product views, clicks, add-to-carts, orders, attributed revenue, and conversion by product/hook/format — not vanity metrics
• Light weekday community management
• Monthly coordination with our internal Klaviyo/email team on campaign alignment
• One monthly strategy call and structured revision rounds on content batches

Growth (as capacity allows)

• Laying groundwork for a creator/affiliate program: reviewing affiliate settings, recommending commission structures, identifying and briefing qualified creators
• Cross-posting applicable short-form content to YouTube Shorts
• Repurposing high-performing creator content across Stryx-owned channels

What We're Looking For

• Proven experience managing social media and digital marketing for a consumer brand — subscription-based, beauty, or cosmetics experience strongly preferred
• Real creative chops: you can shoot, edit, and produce your own content (not just brief others), and you can look at an existing asset library and know how to strategically repurpose it
• A track record of connecting content to commerce — you understand how to build a path from a video to a sale, not just to a like
• Comfort working with performance data (platform analytics, TikTok Shop reporting, e-commerce metrics) to inform what gets made next
• Strong copywriting and social SEO instincts
• Self-directed and organized enough to run a consistent monthly cadence with minimal oversight
• Based in or around NYC and able to work from our SoHo office 2 days per week

Please Include With Your Application

• A portfolio, reel, or links to past work (bonus points for beauty/cosmetics or subscription-brand content)
• A brief note on a time you turned content into a measurable commercial result (sales, traffic, conversion — not just engagement)

Pay: $47,000.00 - $65,000.00 per year

Benefits

• Flexible schedule

Work Location: Hybrid remote in Manhattan, NY 10013