Social Media, PR & Marketing Manager

About the Role

We’re looking for a highly proactive, creative, and resourceful Social Media, PR & Marketing Manager who can help manage our digital presence while also supporting PR, media outreach, and local marketing opportunities.

This is a hands-on, all-around marketing role. We are not looking for someone who simply schedules posts.

The ideal person can take raw footage, turn it into engaging social media content, manage our online presence, identify marketing opportunities, and proactively reach out to local media, businesses, organizations, and communities ahead of upcoming appearances or travel.

You should be someone who sees an opportunity and thinks, “I can make this happen.”

What You’ll Do

Social Media & Content

• Manage and grow social media platforms such as Instagram, TikTok, Facebook, YouTube, and others as needed.
• Receive raw photos and video footage and independently identify the best content opportunities.
• Edit short-form videos/Reels/TikToks/Shorts from raw footage.
• Create engaging hooks, captions, subtitles, graphics, and calls-to-action.
• Repurpose existing footage into multiple pieces of content.
• Help develop weekly/monthly content calendars.
• Research trends, sounds, formats, hashtags, and content ideas.
• Schedule and publish content across platforms.
• Monitor comments, messages, engagement, and audience growth.
• Review analytics and recommend ways to improve performance.
• Maintain a consistent brand voice and visual identity.

PR & Media Outreach

A major part of this role will be proactive PR and local outreach.

Before we arrive in a new town or city, you will

• Research local newspapers, radio stations, TV stations, podcasts, blogs, magazines, community organizations, and other relevant media.
• Identify potential press and promotional opportunities.
• Contact local media outlets and organizations by phone and email.
• Pitch interviews, appearances, stories, event coverage, and other opportunities.
• Follow up consistently with contacts.
• Build and maintain a database of media and community contacts.
• Help secure interviews, press mentions, features, and promotional opportunities.
• Communicate professionally with journalists, producers, radio hosts, businesses, event organizers, and community leaders.
• Keep track of outreach, responses, follow-ups, and confirmed opportunities.

You should be comfortable picking up the phone and making calls. This is an important part of the position.

Marketing & Promotion

• Identify creative promotional opportunities in each location we visit.
• Research local businesses, organizations, events, influencers, and community groups that could provide promotional opportunities or partnerships.
• Assist with outreach and relationship building.
• Help coordinate promotional collaborations.
• Suggest creative marketing ideas based on upcoming travel, events, appearances, and content.
• Help turn appearances and experiences into ongoing marketing opportunities.

What We’re Looking For

The ideal candidate has experience across social media, content creation, PR, marketing, and outreach.

You should be

• Highly proactive and self-directed.
• A strong communicator with excellent written and spoken English.
• Comfortable making cold calls and speaking with businesses and media outlets.
• Creative and able to recognize a good story or content opportunity.
• Experienced in short-form video editing.
• Comfortable working with raw, unstructured footage.
• Familiar with social media trends and platform best practices.
• Organized enough to manage multiple outreach conversations and deadlines.
• Comfortable working independently without needing constant instructions.
• Confident representing a brand professionally.
• Able to research quickly and find the right person to contact.
• Reliable and responsive.

Required Skills

Must have

• Social media management
• Short-form video editing
• Content creation
• PR/media outreach
• Marketing/outreach experience
• Strong communication skills
• Excellent organizational skills
• Ability to make phone calls and conduct professional outreach
• Ability to work independently

Preferred

• Experience with Instagram, TikTok, Facebook, and YouTube
• CapCut, Adobe Premiere Pro, Final Cut Pro, DaVinci Resolve, or similar
• Canva
• Meta Business Suite
• Social media scheduling platforms
• Experience with PR databases or CRM systems
• Experience working with creators, entertainers, events, media personalities, or personal brands
• Experience securing interviews, press coverage, podcast appearances, radio appearances, or local media opportunities

Time Zone / Availability

This role is open worldwide.

However, because a significant portion of the PR work will involve contacting U.S.-based businesses and media outlets, you must be willing to work during U.S. business hours when necessary.

Candidates located in the U.S., Canada, Latin America, or other locations reasonably aligned with U.S. Eastern Time are welcome.

Candidates elsewhere are also welcome if they are comfortable adjusting their schedule for U.S. outreach.