Event Marketing Manager

About the Opportunity

The Industry Events Manager will join the marketing team to drive customer-centric marketing programs that increase prospect and customer engagement while supporting pipeline and revenue goals. Working in a full-time, remote environment based in the United States, this role collaborates cross-functionally with Industry Principals, Marketing, Analytics Engineers, Customer Success, and Revenue Operations teams to deliver impactful event experiences.

Key Responsibilities

• Lead the planning and execution of global strategic third-party conferences, trade shows, analyst events, and partner events.

• Establish and execute the annual global industry events plan in collaboration with regional marketing teams.

• Proactively manage each event budget, tracking expenses, generating purchase orders, evaluating results against objectives, and capturing key takeaways for ongoing improvement.

• Coordinate end-to-end event logistics, including project plans, timelines, venue management, registration oversight, 1:1 meeting scheduling, booth branding and kiosks, speaker coordination, sponsorship deliverables, catering, audiovisual needs, promotional materials, name badges, and shipping.

• Assist in developing and maintaining an Industry Events Playbook of best practices.

• Maintain thorough documentation and records for all event operations, including budgets, vendor contracts, attendee lists, and post-event analyses.

• Manage and track campaigns and event milestones on global marketing calendars and internal communication channels.

• Track costs, assets, and resources using a data-driven approach to help evaluate event return on investment.

• Manage the lead reporting process within Salesforce, including timely lead uploads, campaign setup, lead data enrichment, and registration tracking.

• Contribute regular reporting on event performance to monthly, quarterly, and annual marketing reports.

• Partner with marketing leadership to maintain consistent brand messaging across all event touchpoints.

• Provide logistical support for internal corporate events throughout the year during peak periods as needed.

• Conduct occasional onsite event execution, with the primary focus remaining on pre-event planning and coordination.

Qualifications

• Bachelor's degree or equivalent in Marketing, Business, or a related field of study.

• 6+ years of event marketing and industry events experience within a B2B technology company.

• Proven track record of partnering with B2B sales teams to build and accelerate pipeline.

• Strong project management skills with a history of delivering projects on time and on budget while managing multiple competing priorities.

• Direct experience utilizing Salesforce for lead imports, campaign tracking, and performance reporting.

• Clear, collaborative written and verbal communication skills, paired with strong active listening and stakeholder management capabilities.

• Demonstrated adaptability and comfort operating within a fast-paced environment where priorities evolve.

• Exceptional attention to detail and strong event coordination skills.

• Willingness and ability to travel up to 25% for event support.

Compensation and Benefits

• Base salary of $88,000 USD, plus bonus incentives.

• Health insurance coverage, including medical, voluntary vision, and voluntary dental.

• Group term life insurance alongside short-term and long-term disability coverage.

• Paid parental leave.

• Paid time off and vacation bonus program.

• Generous home office allowance with internet and mobile phone reimbursements.

• Employee Assistance Program.

Work Authorization and Location

• This is a full-time, remote position based in the United States.

• Candidates must be authorized to work in the country in which they reside. The organization does not provide sponsorship for US F-1 or H-1B work visas.

Equal Opportunity Employer

The organization provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics.