Head of Marketing

Are you looking to join an early-stage fintech company and build its marketing function from the ground up, 100% remotely?

We are looking for an exceptional Head of Marketing to lead the marketing strategy for an early-stage fintech/crypto company building modern financial products for Latin America.

This is a highly senior leadership role for someone with a long and proven track record building and scaling marketing organizations, launching products and brands from 0 to 1, and driving measurable growth in startup environments.

The ideal candidate is a highly autonomous, hands-on marketing leader who can define strategy, build the team, establish the operating model, and execute without relying on a large existing structure.

This person should be comfortable working directly with founders, operating in ambiguity, and taking full ownership of marketing from an early, pre-launch stage.

Location: New York, USA strongly preferred.

Candidates must be based in the United States.

The role is 100% remote. Full-time.

ALL RESUMES MUST BE SUBMITTED IN ENGLISH

Salary range: $8,000–$12,000 USD per month, depending on experience and seniority.

Responsibilities

• Own and define the company’s overall marketing strategy from pre-launch through growth.
• Build the marketing function from the ground up, including processes, channels, metrics, team structure, and operating cadence.
• Develop positioning, messaging, brand strategy, and go-to-market plans for a fintech/crypto product targeting Latin America.
• Lead customer acquisition strategy across paid, organic, partnerships, content, lifecycle, community, and other relevant channels.
• Establish the company’s marketing measurement framework, including CAC, conversion, activation, retention, pipeline, revenue contribution, and channel performance.
• Build and lead a high-performing marketing team while remaining hands-on in execution.
• Work closely with the founders, Product, Business Development, and other teams to translate customer and market insights into growth initiatives.
• Own product launch strategy and subsequent growth experimentation.
• Develop repeatable growth systems and processes that can scale as the company grows.
• Identify new market opportunities and growth channels across the U.S. and Latin America.
• Use data and experimentation to continuously improve acquisition, positioning, conversion, and retention.
• Leverage AI and automation to increase marketing productivity, speed, research capabilities, and execution efficiency.
• Operate independently in a fast-moving environment where priorities and requirements may evolve quickly.

Requirements:

• 10+ years of progressive marketing experience, with significant senior leadership responsibility.
• Current or recent experience as a Head of Marketing, VP Marketing, CMO, Growth Leader, or equivalent senior marketing executive.
• Based in the United States.
• New York City strongly preferred.
• Strong track record building and scaling marketing functions, not only managing established teams.
• Proven 0-to-1 experience, including launching products, brands, markets, or marketing organizations from scratch.
• Experience in at least two startup or early-stage environments, clearly reflected on the resume.
• Experience building and developing marketing teams from the ground up.
• Strong record of measurable business results, including examples tied to revenue growth, user acquisition, CAC, conversion, pipeline, activation, retention, or market expansion.
• Must be highly hands-on and capable of executing directly, not exclusively managing teams or agencies.
• Strong experience working with founders and executive leadership in high-ownership environments.
• Highly autonomous, proactive, and comfortable working with ambiguity.
• Strong strategic thinking combined with strong execution capabilities.
• Excellent communication, leadership, and stakeholder-management skills.
• Strong team player with low ego and the ability to collaborate across Product, Sales, Business Development, and Engineering.
• Experience in fintech, crypto, or Web3 is required.
• Strong understanding of crypto and stablecoins, including their practical use cases within payments, lending, remittances, settlement, or financial products.
• Current and practical use of AI tools in daily marketing workflows.

Strongly Preferred

• Previous experience as the first senior marketing hire or first Head of Marketing at a startup.
• Experience building a marketing organization before significant scale or product maturity.
• Deep experience in fintech, payments, lending, crypto, Web3, or digital assets.
• Experience marketing financial products to consumers and/or businesses.
• Experience expanding products across multiple markets, particularly the U.S. and Latin America.
• Demonstrated ability to build strong teams and operating processes without significant pre-existing infrastructure.