Integrated Account Based Marketing Manager - Work From Home

Integrated Account Based Marketing Manager - Work From Home

Become a Member of the TP Team

At TP, we place a high value on fostering a collaborative and supportive environment that encourages employees to excel. When our people feel appreciated and well-supported, their motivation, innovation, and engagement flourish.

Our work culture promotes a diverse and inclusive atmosphere, offering flexibility to maintain a healthy balance between work and personal life. We are committed to ensuring every employee feels heard and empowered.

TP provides equal opportunities in employment practices.

About the Company

TP specializes in delivering innovative digital business solutions, helping renowned brands drive their initiatives with efficiency and sustainability.

With a workforce exceeding 500,000 individuals skilled in more than 300 languages, our company connects clients to a global network and local knowledge. This combination paves the way for meaningful change, both for our partners and the communities we serve.

Advantages of Joining TP

• Comprehensive paid training
• Attractive, competitive salary
• Complete benefits coverage including medical, dental, vision, 401k, and more
• Accrued paid time off
• Wellness programs and engaging employee activities

Your Role with Us

By harnessing sophisticated technology combined with hands-on expertise, TP simplifies workflows, accelerates adaptation, and boosts security measures for partner organizations. Employees play a critical role in ensuring clients always receive exceptional service.

Opportunities for advancement are plentiful, as demonstrated by leaders who started in entry-level positions and progressed to executive ranks.

Position Overview

We are searching for a proactive Integrated Account-Based Marketing (ABM) Manager experienced in planning and executing dynamic, multichannel programs for IT Services. Reporting to the Director of Integrated Marketing, you will be responsible for orchestrating ABM campaigns that address 1:1, 1:Few, and 1:Many strategies.

Cross-functional teamwork is vital, requiring constant interaction with Sales, SDRs, and other marketing groups. You will be pivotal in shaping targeted outreach for Cloud Services, Intelligent Automation, Security, and Data Services.

Candidates should be adept at utilizing campaign management solutions including Marketo, Demandbase, LinkedIn, and Salesforce.

Eligibility for this remote role requires legal authorization to work without company sponsorship.

Key Responsibilities

• Direct creation and rollout of ABM campaigns tailored to specific accounts and buying groups for meaningful engagement
• Partner with Sales, SDRs, and Client Success to synchronize priorities and develop unified account strategies
• Execute tactics across multiple channels including paid media, social engagement, events, email communications, and custom content to expand market presence and drive revenue
• Employ tools such as Salesforce, Demandbase, LinkedIn, and Marketo to track results and optimize campaign effectiveness
• Generate impactful content for high-value accounts, including video assets and bespoke templates
• Mentor field teams on successful ABM approaches for enhanced outcomes

Required Qualifications

• Seven or more years’ experience in B2B marketing of IT Services, including at least three years in ABM roles
• Advanced skills with Marketo, Demandbase, LinkedIn, and Salesforce platforms
• History of managing high-impact marketing initiatives in fast-moving environments
• Excellent skills in project management, analytics, and interpersonal communication
• Ability and willingness to travel occasionally for work obligations

Key Soft Skills

• Strong process optimization
• Effective collaboration abilities
• Communicates ideas clearly
• High emotional intelligence
• Openness to new perspectives
• Analytical problem-solving
• Focused on solutions
• Entrepreneurial approach
• Familiarity with artificial intelligence tools
• Skilled at interpreting and utilizing data