Marketing Manager, Integrated Search & Google Media

About the position

Tenable is the Exposure Management company, relied upon by over 40,000 organizations globally to understand and reduce cyber risk. Our global employees support a significant portion of the Fortune 500 and Global 2000, as well as large government agencies. We foster a culture of belonging, respect, and excellence, where employees partner with talented and passionate individuals to build and innovate best-in-class cybersecurity solutions.

We are seeking an expert, data-driven Manager, Integrated Search & Google Media to own our paid search and Google media ecosystem, while also managing essential SEO and GEO strategies. This role will drive strategy and execution across Google Ads, Bing Ads, YouTube and YouTube TV ads, and broader Google advertising properties. The ideal candidate is a primary Paid Search authority, proficient in Google Ads, modern AI-driven campaign structures, and stays at the forefront of search evolution.

They possess a curious, proactive personality with a passion for experimentation, constantly testing new ideas, analyzing performance data, and willing to try bold new approaches. In addition to scaling paid search and improving ROI, this role involves managing critical SEO/GEO initiatives under the guidance of the Senior Manager, SEO/GEO and collaborating closely with Performance Marketing Theater Leads to translate theater-based goals into execution-ready search strategies.

The goal is to generate awareness, create and capture demand that turns into pipeline, and achieve regional targets.

Responsibilities

• Own the strategy, launch, optimization, and scaling of high-ROI performance campaigns across Google Search, Bing Ads, YouTube and YouTube TV ads, and Google Display/Discovery.
• Master advanced ad features (Smart Bidding, auto-generated assets, AI bidding algorithms) to continually scale performance and improve audience targeting.
• Partner with Performance Marketing Theater Leads to understand regional goals, revenue targets, and market considerations, delivering actionable paid search strategies that generate pipeline and meet theater targets.
• Lead end-to-end campaign and post-click experimentation across paid search, building structured testing frameworks to optimize ad performance, landing page experiences, and alternative lead capture mechanisms.
• Perform ongoing technical SEO optimizations, site audit reporting and prioritization, meta tag creation, and optimization to ensure high crawlability, indexability, and keyword alignment.
• Partner with Senior Manager, SEO/GEO on incremental lift analysis and reporting (Paid + Organic) to prove total search performance, identify cannibalization risks, and maximize incremental pipeline.
• Conduct regular keyword tracking, reporting, and competitive insights analysis to map competitor SERP dominance, keyword gaps, and prompt share across both paid and organic environments.
• Perform continuous UTM and URL cleanup/optimization across paid landing pages, organic pages, and tracking scripts to guarantee clean attribution, accurate reporting, and frictionless landing page experiences.

Requirements

• 5+ Years of Hands-On Experience managing complex, multi-region paid search and video budgets across Google Ads, Bing Ads, YouTube and YouTube TV ads.
• Expert-level fluency across the Google Ads platform- Search, Video, PMax, Audience targeting, and automated bid management.
• Demonstrated ability to perform technical site audits, meta tag optimizations, keyword tracking, and modern GEO/Prompt tracking across AI search platforms.
• Experience working directly with regional theater or growth leads to turn market-specific targets into conversion-driven campaign tactics with direct revenue accountability.
• Advanced skills in GA4, Google Tag Manager, dashboard tools (Looker Studio, Tableau), and multi-touch attribution modeling.
• Strong understanding of how search behavior is shifting toward generative AI and how to leverage modern AI tools to accelerate copy generation, landing page strategies, and performance insights.
• Able to work in a hybrid/on-site capacity at our office in Columbia MD or Boston MA.
• This position is US-based only.
• Applicants must be authorized to work for any employer in the U.S. without sponsorship. We are unable to provide sponsorship for work visas of any kind at the time of hire, or at any point during employment.

Nice-to-haves

• Google Ads Certifications (Search, Video, Display) & GA4 Certification.
• Experience with SEO/GEO monitoring software (e.g., SEMrush, Conductor, Amplitude).
• Experience working in global B2B performance marketing environments with matrixed theater structures.

Benefits

medical, dental, vision, disability and life insurance

401(k) retirement savings with company match an employee stock purchase plan an employee referral program flexible spending accounts an Employee Assistance Program (EAP) education assistance parental leave paid time off (PTO) company-paid holidays health and wellness events community programs