Digital Marketing Specialist

Company Description

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Role Description

This is a full-time, on-site role for a Digital Marketing Specialist based in Johannesburg, CA. The Digital Marketing Specialist will be responsible for developing, implementing, and managing digital marketing campaigns. Key responsibilities include managing social media accounts, analyzing web traffic through analytics tools, optimizing online marketing strategies, and engaging with online audiences to promote brand awareness and engagement.

Qualifications

• Proficiency in Social Media Marketing and Online Marketing strategies
• Experience with Digital Marketing and Web Analytics tools
• Effective Communication skills and ability to collaborate with diverse teams
• Strong analytical skills for tracking and optimizing campaign performance
• Proficiency in using tools like Google Analytics, SEO tools, and campaign tracking software is a plus
• Ability to stay updated with the latest trends and technologies in digital marketing
• Bachelor's degree in Marketing, Business, Communications, or related field is preferred