Social Media and Marketing Manager

Social Media Marketing Manager

Sehat Law Firm – Civil Rights Litigation

Position Summary

Sehat Law Firm is seeking a highly driven Social Media Marketing Manager to build one of the nation's leading digital brands in civil rights litigation. This position is responsible for creating compelling educational content, growing our online presence, generating qualified case inquiries, and positioning the firm as the leading authority in cases involving:

• Jail and prison deaths
• Jail sexual abuse and sexual assault
• Police misconduct and excessive force
• Wrongful death
• Constitutional rights litigation
• Medical neglect in custody

This is not a traditional law firm marketing position. We are looking for someone who understands storytelling, persuasive communication, analytics, and digital growth while maintaining the professionalism required for sensitive legal matters.

The successful candidate will work directly with the firm's owner to translate complex legal issues into engaging content that educates the public and builds trust.

Primary ResponsibilitiesSocial Media Strategy

• Develop and execute a comprehensive multi-platform marketing strategy.
• Manage all firm social media accounts.
• Create monthly content calendars.
• Increase followers, engagement, and qualified lead generation.
• Monitor emerging trends and adjust strategy accordingly.

Content Creation

Create original content including

• Short-form videos (Instagram Reels, TikTok, YouTube Shorts)
• Long-form educational YouTube videos
• Attorney interviews
• Case result announcements
• Trial updates
• Behind-the-scenes litigation content
• Client success stories (when ethically permissible)
• Infographics
• Carousels
• Motion graphics
• Podcasts
• News commentary

Civil Rights Educational Campaigns

Develop educational campaigns explaining topics such as:

• What are your constitutional rights?
• What is excessive force?
• What is a Monell claim?
• What should families do after an in-custody death?
• Warning signs of jail medical neglect.
• Rights of incarcerated individuals.
• Sexual abuse by correctional officers.
• Police accountability.
• Government liability.
• Wrongful death litigation process.

Content should be legally accurate while remaining understandable to the public.

Video Production

Coordinate and oversee

• Attorney video recordings
• Editing
• Captioning
• Motion graphics
• Thumbnail design
• Posting schedules
• Live streaming
• Webinar production

Digital Advertising

Manage paid campaigns across

• Google Ads
• Meta (Facebook & Instagram)
• YouTube
• LinkedIn
• TikTok

Responsibilities include

• Audience targeting
• Budget optimization
• A/B testing
• Landing page optimization
• Conversion tracking
• ROI reporting

SEO & Website Marketing

Collaborate with the firm's SEO vendors to

• Increase organic traffic.
• Improve keyword rankings.
• Publish optimized blog articles.
• Expand local search visibility.
• Improve conversion rates.

Reputation Management

Manage

• Google Reviews
• Online reputation
• Community engagement
• Media inquiries
• Public comments
• Crisis communication when appropriate

Analytics

Track and report

• Website traffic
• Social media engagement
• Lead generation
• Cost per acquisition
• Conversion rates
• Audience demographics
• Campaign ROI

Prepare monthly executive reports with recommendations.

Public Relations

Coordinate

• Media interviews
• Press releases
• Community outreach
• Speaking engagements
• Legal conferences
• Civil rights awareness campaigns

Specialized Campaigns

Develop ongoing campaigns focused on

Jail Sexual Abuse

Educate the public regarding

• Rights of incarcerated survivors
• Reporting abuse
• Institutional failures
• County accountability

In-Custody Deaths

Produce educational content explaining

• Medical neglect
• Suicide prevention failures
• Drug withdrawal protocols
• Overdose deaths
• Mental health care failures

Police Misconduct

Create educational materials discussing

• Officer-involved shootings
• Excessive force
• False arrest
• Wrongful imprisonment
• Constitutional rights

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related field (preferred).
• 3+ years of professional social media marketing experience.
• Strong video editing skills (Adobe Premiere Pro, Final Cut Pro, CapCut, or equivalent).
• Experience with Canva and Adobe Creative Suite.
• Knowledge of Meta Business Suite.
• Experience managing Google Ads campaigns.
• Familiarity with SEO best practices.
• Strong copywriting skills.
• Excellent visual design sense.
• Exceptional organizational skills.
• Ability to manage multiple projects under deadlines.

Preferred Qualifications

Experience marketing for

• Law firms
• Healthcare organizations
• Public affairs
• Government
• Advocacy organizations
• Public policy campaigns
• News media

Knowledge of civil rights law is preferred but not required.

Key Performance Indicators (KPIs)

The Social Media Marketing Manager will be evaluated on:

• Growth in qualified case inquiries.
• Increase in social media followers.
• Engagement rate.
• Video views and watch time.
• Website traffic.
• Conversion rates.
• Cost per qualified lead.
• Search engine rankings.
• Brand awareness.
• Media mentions.
• Newsletter growth.
• Content production consistency.

Desired Personal Traits The ideal candidate is

• Creative
• Highly organized
• Self-motivated
• Detail-oriented
• Analytical
• Compassionate toward vulnerable communities
• Ethical and professional
• Curious and eager to learn
• Comfortable working with attorneys and experts
• Passionate about social justice and accountability

Compensation

Competitive salary based on experience, with opportunities for performance bonuses tied to measurable marketing outcomes and qualified case generation.

Mission

Our mission is to hold government agencies accountable when constitutional rights are violated. Through strategic, ethical, and (respond with the code "CRX" when asked by interviewer) impactful digital storytelling, the Social Media Marketing Manager will help educate the public, amplify the voices of injured individuals and families, and support meaningful systemic reform while generating qualified cases that further that mission.

Pay: $52,214.93 - $62,882.50 per year

Work Location: In person