
Chief Marketing Officer
- Location
- Maharashtra, India
- Arrangement
- On-site
- Type
- Full-time
- Posted
- Closes
Job Duties
- Be in charge of ASO of various apps and games.
- Analyze the current state of ASO and define a strategy to maximize organic user acquisition.
- Execute the ASO strategy in multiple languages working with different teams - keywords, description, title, screenshots, etc.
- Optimize conversion rate on the store listing page with experiments and try to maximize the same.
- Monitor and track rankings and conversion rates using ASO tools.
- Always be on the lookout to increase downloads with improvements and new ideas.
- Be up to date with the latest ASO tips, tricks, hacks and news.
- Perform keyword research for Apps to optimize existing listing, uncover new opportunities, and expand the keyword set.
- Optimizing Apps on both Play Store and App Store and improving rankings for app keywords both on Play Store and App Store.
- Improve App organic traffic and Analyze click to install and uninstall rate for the apps.
Key Requirements
- Minimum 2-4 years of experience with ASO in a game/app with million+ installs.
- Excellent analytical and reporting skills.
- Enthusiasm and energy to fire up internal teams
- Great communication skills
- Creative and original thinking
- Proficiency with ASO tools, including Google Play Console and other external tools.
- Ability to work within a team and independently
