SEO/ Digital Marketing Expert

Job Title: SEO / Digital Marketing Specialist

Location: Remote / Hybrid (as applicable)

Employment Type: Full-time / Part-time / Contract

Job Overview

We are seeking a highly skilled SEO / Digital Marketing Expert with strong experience in SEM strategy, search engine optimization, and data-driven marketing. The ideal candidate must have advanced knowledge of Semrush, Google Analytics, and other SEO tools to develop and execute marketing strategies that drive the right traffic, generate qualified leads, and convert the right audience into sales.

This role requires someone who understands how to analyze data, identify target markets, and implement effective digital campaigns that produce measurable business growth.

Key Responsibilities

• Develop and execute SEO strategies to increase organic traffic and improve search rankings
• Use Semrush, Google Analytics, and other SEO tools to track performance and optimize campaigns
• Identify the right target audience and create marketing strategies that convert visitors into customers
• Perform keyword research, competitor analysis, and market research
• Optimize website content, landing pages, and blog posts for search engines
• Monitor website performance, traffic trends, and conversion rates
• Create and manage Google Ads / PPC campaigns when needed
• Provide monthly reports with clear data on traffic, leads, and sales performance
• Work with the team to develop sales-driven marketing strategies, not just traffic generation
• Improve local SEO, technical SEO, and on-page / off-page SEO
• Recommend website improvements to increase conversion rate

Requirements

• Proven experience in SEO and Digital Marketing
• Strong expertise in Semrush and Google Analytics
• Knowledge of Google Search Console, Google Ads, and keyword research tools
• Ability to analyze data and create strategies that lead to real sales, not just clicks
• Experience with lead generation, conversion optimization, and audience targeting
• Strong understanding of technical SEO, backlinks, and content strategy
• Excellent communication and reporting skills
• Experience working with service-based businesses is a plus

Preferred Qualifications

• Experience managing SEO for small business or local service companies
• Knowledge of website platforms (WordPress, Shopify, etc.)
• Understanding of customer behavior and sales funnels
• Ability to create long-term marketing growth plans

Goal of This Role

The main goal of this position is to drive the right marketing strategy to the right audience in order to increase real sales, leads, and business growth, not just website traffic.