Social Media Specialist (retail/D2C brand social media marketing exp. req.)

Social Media Specialist (retail, D2C, or CPG brand social media marketing exp. req.)

Location: Long Island, NY near Manhasset (1 block away from LIRR stop)

Salary: $70,000 - 90,000 + Performance Bonus

Benefits: Optional Health Insurance Plan, Holidays, PTO + Sick Days

Job Type: Full-Time; Hybrid - 2 days WFH/week

Typical Hours: Monday-Friday, 40 hours/week

Start Date: ASAP

Sponsorship is not available

Social Media Specialist (retail, D2C, or CPG brand social media marketing exp. req.) Description

Our client, a locally owned luxury retailer, is looking for a Social Media Specialist to join their team on Long Island near Manhasset, NY - a convenient ride from Manhattan, and located 1 block away from LIRR stop. You’ll play a key role in transitioning their marketing efforts in-house – developing and executing creative social strategies that elevate brand visibility, strengthen customer engagement, and drive D2C growth. You’ll build and manage strategic content calendars across Instagram, TikTok, Facebook, and YouTube, creating visually compelling, on-brand content that captures the luxury lifestyle. You’ll collaborate with creative, eCommerce, and merchandising teams to ensure social content aligns with product launches, promotions, and overall business goals. This is a highly visible role where your creativity and execution will directly impact brand growth and customer connection.

Social Media Specialist (retail, D2C, or CPG brand social media marketing exp. req.) Responsibilities

Build and manage content calendar across key social platforms
Lead daily community engagement and conversation across channels
Create and publish engaging posts, stories, reels, and video content
Track, analyze, and report on performance metrics; optimize content based on insights
Collaborate with internal teams to gather content and align messaging
Stay ahead of trends in luxury, retail, and social media to keep content fresh and relevant

Social Media Specialist (retail, D2C, or CPG brand social media marketing exp. req.) Qualifications

3+ years of social media management for retail or D2C product brand experience required
Strong writing and creative skills for social media content required
Proficiency with Canva or Adobe Creative Suite required
Familiarity with Later, Buffer, or similar scheduling tools required
Experience with social analytics tools such as Zoho, native insights, or Google Analytics required

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Job Type: Full-time

Pay: $70,000.00 - $90,000.00 per year

Benefits

Health insurance
Paid time off

Application Question(s)

What types of physical consumer products/brands (retail, D2C, or CPG) do you have experience with?
Do you live within a commutable distance to Manhasset, NY?
The salary range is $70,000 - $90,000 + Performance Bonus. Is that within an acceptable range for you?
Link to portfolio if available:

Education

High school or equivalent (Required)

Experience

writing & creative content for social media : 3 years (Required)
Canva or Adobe Creative Suite : 2 years (Required)
Later, Buffer, or similar scheduling tools : 2 years (Required)
social analytics tools : 3 years (Required)
social media management for retail or D2C product brand : 3 years (Required)