Content Strategy Development for Multi-Platform Social Media

I’m seeking a content strategist who can help me to better understand different social platforms (Instagram, TikTok, YouTube, Substack, Pinterest, etc.) and can help me develop a clear, organized plan for creating, repurposing, and distributing content across them. I currently produce educational cooking content, cooking reels, and course materials - and I want support developing a sustainable multi-platform content system that works for both brands.

I need a consultant who can help me

• Build a cohesive, efficient content strategy that supports two related but distinct brands
• Create systems for organizing, planning, and distributing content across platforms
• Identify which content belongs on which platforms - and how to repurpose without sounding repetitive
• Develop a workflow that helps me streamline brainstorming, scripting, batching, and posting
• Provide strategies for steady, sustainable growth on each platform

I am NOT looking for a social media account management.

About My Work

I run a private practice as a registered dietitian and culinary nutrition specialist focused on nutrition therapy for recovery from eating disorders and diet culture.

I’m about to launch a separate, cooking-focused business. Both brands/accounts will have separate content streams, but I want to streamline my creative process and minimize the overwhelm of planning for two accounts.