Digital Marketing Manager for Lead Generation

We are seeking a Digital Marketing Manager to develop and execute lead generation strategies using Meta Ads and Google Ads. The ideal candidate will have experience in creating effective campaigns to drive conversions and optimize ad spend. This position must have an experience with the Roofing Industry and can provide proof of work or successful ad results in the roofing industry.

A strong Digital Marketing Manager for lead generation-focused work should ideally have the following skills:

• Lead generation strategy (Meta Ads, Google Ads, LinkedIn Ads)
• Funnel building and optimization (landing pages, conversion tracking, CRO)
• Data analytics and reporting (GA4, Meta Ads Manager, KPI tracking)
• CRM and automation tools (email marketing, lead nurturing, pipeline management)
• SEO and content strategy for organic lead generation
• Copywriting focused on conversion and sales psychology
• Strong understanding of A/B testing and campaign optimization
• Project management and coordination with creatives and sales teams
• Budget management and ROI optimization for ad spend