Marketing Specialist: Paid Social Ads & Influencer Marketing

Overview: We are seeking a motivated and detail-oriented Entry-Level Marketing Specialist to support the execution of integrated marketing initiatives across paid social advertising, organic social media, influencer marketing, and brand partnerships. This role is ideal for an early-career marketer looking to gain hands-on experience across multiple digital and brand-building channels while working closely with senior marketing and creative teams.

Key Responsibilities

Paid Social Advertising Support

• Assist in the setup, monitoring, and optimization of paid social campaigns across platforms such as Meta (Facebook/Instagram), TikTok, LinkedIn, and others as needed
• Help manage creative assets, copy variations, and audience targeting under guidance from senior team members
• Compile performance reports and assist with analyzing key metrics such as CTR, CPC, conversions, and ROAS

Organic Social Media

• Support the planning, creation, scheduling, and publishing of organic social content across multiple platforms
• Assist with community management, including monitoring comments and messages and escalating when appropriate
• Track organic performance metrics and help identify content trends and opportunities

Influencer Marketing

• Support influencer discovery, research, and outreach aligned with brand guidelines and campaign goals
• Assist with campaign coordination, including tracking deliverables, timelines, and approvals
• Help manage influencer content, usage rights, and basic performance reporting

Branding & Partnership Support

• Assist in researching and evaluating potential brand partnerships and collaborations
• Help coordinate partnership activations, including asset collection, timelines, and communication tracking
• Support reporting and recap materials for branding initiatives and partnerships

General Marketing Support

• Maintain organized project documentation, content calendars, and reporting files
• Collaborate cross-functionally with creative, strategy, and account teams
• Stay informed on social media, influencer, and digital marketing trends

Qualifications

Required

• Solid understanding of major social media platforms and how brands use them
• Knowledge of Meta Ads and TikTok Ads Manager for campaign setup and reporting
• Design-focused eye who can create beautiful reels and images
• Excellent written and verbal communication skills
• Strong organizational skills and attention to detail
• Ability to manage multiple tasks and deadlines in a fast-paced environment

Preferred

• Internship, coursework, or hands-on experience with paid social platforms or social media management tools
• Familiarity with influencer marketing platforms or creator ecosystems
• Creative mindset with an interest in content and branding

What You’ll Gain

• Hands-on experience across paid media, social, influencer, and brand partnerships
• Exposure to campaign strategy, execution, and performance analysis
• Mentorship and growth opportunities within a collaborative marketing team
• A strong foundation for career advancement in digital and brand marketing

Please apply with your portfolio, work samples of influencer campaigns and ads campaigns you've launched, along with design work.