SEO and Social Media Marketing/Content Creation Expert for Fintech SaaS Platform

We are seeking an experienced SEO and Social Media Marketing Expert to optimize our innovative Personal & Business Finance Platform for search visibility and lead generation before its public launch. EFFECTIVE use of AI tools to work creatively and efficiently. The platform helps users track budgets, manage goals, handle business finances, and connect accounts via Plaid and Stripe.

🔹 Responsibilities

SEO Audit & Strategy

Audit existing website (Next.js) and recommend structural, technical, and content optimizations.

Research and target high-intent keywords related to personal finance, business budgeting, and financial management tools.

Optimize on-page SEO: meta tags, schema, headings, internal linking, and URL structure.

Create SEO-friendly content guidelines for future blog posts, landing pages, and FAQs.

Set up Google Analytics 4, Google Search Console, and sitemap indexing.

Paid & Organic Marketing

Design and manage Google Ads campaigns (Search, Display, Retargeting).

Optimize ad copy and landing pages for conversion.

Recommend budget allocation and performance metrics.

Social Media Marketing

Build and execute a social content calendar (LinkedIn, X/Twitter, Instagram, YouTube).

Create short posts, visuals, and video content (Reels, Shorts) around financial tips, app features, and product updates.

Plan community engagement strategy (comments, replies, mentions, hashtags).

Content & Branding

Collaborate on tone of voice and brand identity alignment.

Suggest content topics for launch blogs and email newsletters.

Create launch-ready social assets and messaging for beta sign-ups.

Analytics & Reporting

Track KPIs: CTR, CPC, conversion rate, traffic, and keyword ranking.

Provide weekly reports and performance insights.

🔹 Requirements

5+ years experience in SEO and digital marketing for SaaS or fintech products.

Proven success optimizing Next.js or React-based web apps.

Deep knowledge of Google Ads, Google Analytics 4, Search Console, and social ad platforms.

Skilled in keyword research, link building, and technical SEO (Core Web Vitals, site speed, indexing).

Creative content strategy & copywriting skills.

Ability to work independently with tight launch deadlines.