Social Media Ads Setup (Digital Marketing)

We are looking for an experienced Digital Marketing Specialist to help us set up, configure, and optimize paid social media advertising campaigns across key platforms.

This role is focused on proper ads configuration, targeting, tracking, and performance optimization, not content posting or basic boosting.

Scope of Work

Set up and configure paid ad campaigns on platforms such as:

Meta (Facebook & Instagram)

LinkedIn (preferred)

Google Ads (optional but a plus)

Define and structure campaigns, ad sets, and audiences

Install and verify tracking (Meta Pixel, conversion tracking, events)

Create and test targeting strategies (custom, lookalike, interest-based)

Advise on ad creatives and messaging from a performance perspective

Optimize campaigns for conversions, leads, or traffic (as defined)

Provide clear performance reports and recommendations

Requirements

Proven experience running paid social media ads with real results

Strong understanding of ad account setup, targeting, and analytics

Ability to explain decisions and results clearly

Experience with conversion tracking and funnels

Comfortable working independently and delivering outcomes

Nice to Have

Experience with B2B, professional services, or service-based businesses

LinkedIn Ads experience

Funnel and landing page optimization insight

Deliverables

Fully configured ad accounts and campaigns

Verified tracking and conversion setup

Optimization plan and performance insights

Short handover or walkthrough (if needed)

How to Apply

Please include

A brief summary of your relevant experience

Platforms you specialize in

Examples or results from similar ad campaigns (screenshots or descriptions)

Your proposed approach for this project

We are looking for someone who knows what they’re doing and can deliver results quickly, with minimal hand-holding.