Social Media Community Engagement to Generate New Users for B2B SaaS

We are a SaaS startup launching a beta for a website monitoring tool aimed at:

• Non-technical small business owners with websites
• Web developers, small web agencies and web hosting companies

Our product monitors for hidden website issues and helps users fix them before they lose customers.

We’re looking for a detail-oriented contractor to:

1. Identify and reach out to small business owners in forums, groups, or communities

2. Engage then DM users who seem to need/want our solution.

3. Pitch them to join our free private beta (no payment required)

4. Help them navigate the sign up process and provide feedback to help remove potential sign-up friction.

5. Test and iterate on messaging (we’ll support with copy)

Ideal Candidate Has

• Strong written English and DM etiquette
• Familiarity with online communities (Reddit, Facebook groups, technical support/answer forums.)
• Prior experience in B2B outreach or product launches (emphasis is on VERY small businesses. This is NOT an Enterprise sales gig!)

Bonus: background in tech, web, or SaaS

Your Responsibilities

🕑 Mon–Fri, ~2–3 hours/day (must include US business hours)

✅ Monitor & Engage

Reddit

Facebook: Active trade/contractor groups; any groups related to web tech errors.

Quora: Topics around newbie resolution for technical issues (MX; DNS; web hosting; SEO)

Twitter/X: any appeals to help or solve technical issues

Technical Help Forums: posts from desperate users trying to solve issues.

✅ Leave Helpful, Authentic Replies (5–10/day)

Give value first — share insight, advice, empathy

Casually mention our SaaS tool only when it makes sense

You’ll have example templates, but should write in your own voice

Our primary objective is to generate immediate signups. But we also seek brand awareness for our solution. If you can place a link in your post, we can track interaction from your work.

✅ Spark Discussions (2–3x/week)

Examples

“Business Owners — tell us about your worst technical failure than shut off your website and how you fixed it.”

“SMB Owners: have you lost leads just because your website went down and no one told you?"

"What are the most frustrating (bone head) errors on your website that cost you money?"

We can also support you with relevant blog posts that seem to answer user's relevant questions. This needs to be highly customized to avoid being spammy.

✅ Track & Report

Log: Platform, post link, response type, upvotes/replies, DMs, signups

Respond to DMs from interested users within 2 hours (during work hours)

Weekly Deliverables

Engagement summary (what worked, what didn’t)

List of new communities or threads worth tracking

Suggestions for improving messaging or responses

What Success Looks Like

Week 1–2 (Trial)

• 50+ helpful comments or posts
• No flags or bans (we’re not spamming)
• 5–10 DMs
• 10-20 qualified signups to our app

Month 1

• Active in 10–15 relevant communities
• 200+ organic interactions
• 50-100 qualified signups/month

Month 2–3

• Optimized messaging for conversion
• 10–15 monthly signups consistently
• Established reputation in target communities

What You’ll Need

✅ Required

Fluent, conversational English (not corporate tone)

Active Reddit user with 1,000+ karma (include your username)

Experience engaging in Facebook groups organically

Familiarity with Reddit culture (value first, never pitchy)

Available during EST hours (2-3 hours minimum per week): 8-10am EST or 9-10pm EST

Slack availability within 90 minutes

✅ Bonus

Experience with SaaS, B2B, or DNS/MX/SEO products

Background in selling/representing web hosting or MSP

Experience with early-stage startup community work

❌ Instant Dealbreakers

• Spam-based approach (“I’ll post 100x a day!”)
• Low Reddit karma or no Reddit history
• No sample response
• Generic “10 years of social media marketing” type replies
• Agency or team applying (we want one dedicated person)