Social Media Content Contractor (Instagram + LinkedIn) — batch creation, brand-aligned

Upwork

I’m a solopreneur running an established education-based brand and am looking for an independent contractor to help create batch social media content for Instagram and LinkedIn. The role is execution-focused, not strategy-heavy.

The goal is a repeatable system where you create branded, on-message content that I then publish over time alongside short-form video reels I already produce weekly.

Scope of Work

For each project cycle, you will create

. 30 Instagram feed posts

. 30 LinkedIn posts

Total: 60 pieces of content per batch

This content will be posted over approximately 6–8 weeks at a cadence of ~5 posts per week, supplemented by my own short-form video reels.

What You’ll Be Working From

You will create content based on

. My brand guidelines

. My existing website content

. My published materials and frameworks

. Any relevant on-brand source material you believe supports the message.

You do not need to invent offers or strategy — the brand direction already exists. Your role is to translate it into native, platform-appropriate written content.

Content Requirements

Instagram

. Short-form caption writing

. Clear hooks

. On-brand tone

. Posts and carousels

LinkedIn

. Professional but human tone

. Clean formatting

. Platform-native writing style

. Not copied from IG captions

Content should

. Be aligned with brand voice and positioning

. Avoid hype, clickbait, or “guru” language

. Feel calm, credible, and adult-to-adult

. Be written for real people, not algorithms

Deliverables

. 30 IG posts/carousels with captions (organized and labeled)

. 30 LinkedIn posts (organized and labeled)

. Delivered in a shared Google Drive

Ideal Contractor

You are a good fit if you

. Have experience creating compelling content in native format for both Instagram and LinkedIn

. Use Canva routinely

. Proofread for typos like your livelihood depends on it

. Understand that each platform has a different voice

. Can follow brand guidelines closely

. Are comfortable working independently once direction is clear

. Prefer clear scope, fixed deliverables, and repeatable work

This is not a VA role nor an hourly job.

Project Structure

. Fixed-price contract per content batch

. Opportunity for ongoing repeat work if the first batch goes well

. No scheduling or posting required — content creation only.

To Apply

Please include

. A brief note on your experience with IG and LinkedIn content

. 1–3 relevant samples or portfolio links demonstrating brand design and writing competency

. Your proposed fixed price for creating the 30 IG + 30 LinkedIn posts

If we’re a fit, this can become a simple, repeatable collaboration every 8 weeks where expectations are clear and workload stays reasonable for both sides. Thanks!

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