Position Expired
This job is no longer accepting applications.
Social Media Content Contractor (Instagram + LinkedIn) — batch creation, brand-aligned
Upwork
I’m a solopreneur running an established education-based brand and am looking for an independent contractor to help create batch social media content for Instagram and LinkedIn. The role is execution-focused, not strategy-heavy.
The goal is a repeatable system where you create branded, on-message content that I then publish over time alongside short-form video reels I already produce weekly.
Scope of Work
For each project cycle, you will create
. 30 Instagram feed posts
. 30 LinkedIn posts
Total: 60 pieces of content per batch
This content will be posted over approximately 6–8 weeks at a cadence of ~5 posts per week, supplemented by my own short-form video reels.
What You’ll Be Working From
You will create content based on
. My brand guidelines
. My existing website content
. My published materials and frameworks
. Any relevant on-brand source material you believe supports the message.
You do not need to invent offers or strategy — the brand direction already exists. Your role is to translate it into native, platform-appropriate written content.
Content Requirements
. Short-form caption writing
. Clear hooks
. On-brand tone
. Posts and carousels
. Professional but human tone
. Clean formatting
. Platform-native writing style
. Not copied from IG captions
Content should
. Be aligned with brand voice and positioning
. Avoid hype, clickbait, or “guru” language
. Feel calm, credible, and adult-to-adult
. Be written for real people, not algorithms
Deliverables
. 30 IG posts/carousels with captions (organized and labeled)
. 30 LinkedIn posts (organized and labeled)
. Delivered in a shared Google Drive
Ideal Contractor
You are a good fit if you
. Have experience creating compelling content in native format for both Instagram and LinkedIn
. Use Canva routinely
. Proofread for typos like your livelihood depends on it
. Understand that each platform has a different voice
. Can follow brand guidelines closely
. Are comfortable working independently once direction is clear
. Prefer clear scope, fixed deliverables, and repeatable work
This is not a VA role nor an hourly job.
Project Structure
. Fixed-price contract per content batch
. Opportunity for ongoing repeat work if the first batch goes well
. No scheduling or posting required — content creation only.
To Apply
Please include
. A brief note on your experience with IG and LinkedIn content
. 1–3 relevant samples or portfolio links demonstrating brand design and writing competency
. Your proposed fixed price for creating the 30 IG + 30 LinkedIn posts
If we’re a fit, this can become a simple, repeatable collaboration every 8 weeks where expectations are clear and workload stays reasonable for both sides. Thanks!
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