Social Media & Instagram Rebrand Strategist for Professional Services Firm

I am rebranding my Instagram and social media presence to align with a premium immigration law firm focused exclusively on O-1, P, and L visas.

I am not interested in trends, daily posting, or follower growth for its own sake.

My goal is authority, credibility, and client qualification.

This role is for a strategist who understands thought leadership for attorneys and consultants, not influencer marketing.

Scope of Work

• Audit existing social media profiles
• Redefine content pillars aligned with O-1, P, and L visa services
• Rewrite Instagram bio and profile language
• Create a clear content strategy that attracts qualified clients
• Identify content that should stop immediately

Deliverables

• Updated Instagram bio and profile language
• Content pillars with clear purpose
• 30-day content outline
• Highlight structure and naming
• Brand tone guide for captions and reels
• Content stop list

Ideal Freelancer

• Experience working with attorneys, consultants, or professional services
• Strategic mindset rather than influencer-focused
• Comfortable working within compliance-sensitive industries
• Able to say no and set boundaries around content

Budget

Open. Please propose.

To Apply

Please share

• Examples of professional or authority-based social rebrands
• Your process for repositioning an existing account
• How you balance credibility with engagement