Social Media Manager | Social Media Marketing & Content Strategy Expert

Upwork

Location
United States
Arrangement
On-site
Type
Contract
Posted
Closes

We are looking for a highly creative and results-driven Social Media Manager to handle our complete social media management, including content planning, posting, engagement, storytelling, and brand awareness.

The ideal candidate should have a strong understanding of social media marketing, content creation, brand strategy, and analytics, with the ability to grow our online presence and drive measurable results.

Responsibilities

  • Plan, create, and schedule engaging content across all social media platforms
  • Develop and implement effective social media strategies aligned with brand goals
  • Monitor trends, hashtags, competitors, and industry insights
  • Manage day-to-day platform activities, including responding to comments/messages
  • Optimize content for reach, visibility, and engagement
  • Run paid social media campaigns when required
  • Track performance using analytics tools and prepare weekly/monthly reports
  • Collaborate with the team for branding, campaigns, and content ideas

Requirements

  • Proven experience as a Social Media Manager or similar role
  • Strong knowledge of social media platforms: Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.
  • Expertise in content writing, graphic design, and video editing (basic or advanced)
  • Understanding of social media algorithms, engagement tactics, and audience psychology
  • Ability to handle multiple projects and maintain content consistency
  • Strong communication and creativity skills

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