Social Media Marketing Setup Specialist — Short Project (with option to continue)

I have a new equine product (Cloud 9 Hoof Putty) and I need help jumpstarting sales with a clean, simple social media marketing system. I’m looking for an experienced but affordable social media marketer who can set up the initial campaign structure and help me get the first wave of sales coming in.

I do not need long-term posting (right now).

I do need someone who can set everything up correctly, explain the system, and make it easy for me to take over.

What You Will Do (Project Scope)

1. Build a starter social media marketing plan

Identify the right audiences (horse owners, farriers, equine professionals)

Define the core message and content themes

Recommend posting frequency and platform strategy

2. Set up my initial campaigns and content workflow

Create 1–2 starter campaigns and example posts

Set up targeting, basic tracking, and simple analytics

Configure tools/apps I can manage myself (e.g., Buffer, Meta tools)

3. Recommend templates and systems

Caption templates

Visual templates (Reels/TikTok/IG posts)

A simple content calendar system I can follow

4. Help generate the first wave of sales

Optimize messaging for conversions

Identify best hooks, angles, and audiences

Advise on small, starter ad spend (if needed)

5. Teach me the essentials

I’ve completed some training already, but I need someone who can:

explain the system clearly

show me how to run it

help me become self-sufficient

Ideal Candidate

Strong experience in social media marketing (TikTok, Instagram, Facebook)

Can build systems that non-marketers can follow

Understands product-based business or ecommerce

Comfortable with quick setup and iterative testing

Experience with equine/pet/outdoor brands is a bonus but not required

Affordable — this is a setup + training project, not a full-time role