Social Media Strategist & Editor (Home Baker’s Journey to Future Storefront)

Upwork

Location
United States
Arrangement
On-site
Type
Contract
Posted
Closes

I am a home-based baker on a journey to open my first storefront. I need a Creative Strategist & Editor to help me build a luxury brand identity, break the "500-view jail," and use Social SEO to grow my local customer base.

IMPORTANT: To ensure you have high attention to detail, please include the word "ROSETTE" in the very first line of your proposal.

The Vision: "Authentic Luxury"

The Goal: Documenting the real-life journey of an entrepreneur (not a tutorial channel).

The Look: High-end, magazine-quality visuals even in a home kitchen.

The Tone: Human, heartfelt, and sophisticated.

Your Role & Workflow

Strategy: Provide weekly filming "shot lists" and hooks.

Editing: Professional "glow-up" (color grading, removing minor imperfections).

Packaging: Provide SEO-optimized captions, local hashtags, and trending audio links for every post.

Required Skills

Expertise in TikTok/Instagram Algorithms & Social SEO.

Mastery of color grading and aesthetic video editing.

Fluency in US-based trends and luxury branding.

Budget & Test

Monthly Retainer: $350-500

Paid Test: Shortlisted candidates will be invited to a $20 USD Paid Test Task (editing one 10-second "Luxury Hook").

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