Social Media Strategist for B2B Agency (LinkedIn, Instagram, Twitter)

Upwork

Location
United States
Arrangement
On-site
Type
Contract
Posted
Closes

We're a B2B service agency looking for someone to own our social media presence. We need a strategist who can create content that attracts our ideal clients—not just post for the sake of posting.

What You'll Do

  • Strategy & Content Planning
  • Develop a content strategy targeting our ideal client profile
  • Research trending topics in our industry and adjacent spaces
  • Create a content calendar that balances educational content, case studies, and thought leadership

Content Creation & Scheduling

  • Write engaging copy for LinkedIn (primary channel), Instagram, and Twitter
  • Repurpose our work and insights into posts, carousels, and threads
  • Schedule posts using your preferred tool (Buffer, Later, Hootsuite, etc.)
  • Create simple graphics or provide direction for visuals

Community Management

  • Engage with followers and respond to comments/DMs
  • Identify and interact with potential clients and industry conversations
  • Track which content drives website visits and inquiries

What We're Looking For

  • 2+ years managing social media for B2B companies (agency or service business experience preferred)
  • Portfolio showing content you've created that drove measurable engagement
  • Understanding of LinkedIn's algorithm and what performs for service businesses
  • Strong copywriting—you write clearly and persuasively without corporate jargon

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