Social Media Strategist Needed to Build a Conversion-Focused Content Calendar (Reels & Short-Form)

Overview

We’re looking for an experienced Social Media Strategist / Planner who can design a clear, execution-ready content roadmap for Instagram, TikTok, and Facebook, with a strong focus on short-form video, engagement, and conversion.

This is not a posting or VA-style role. We’re looking for someone who understands why content works, not just what to post.

Your job will be to create a 1–2 week strategic content plan that helps us grow the right audience, stay consistent, and turn attention into real business outcomes.

What You’ll Be Responsible For

You will develop a content calendar that includes:

Clearly defined content pillars and messaging themes

Daily post ideas with specific angles and intent (educational, authority, engagement, storytelling, promotional)

Instagram & Facebook captions written to drive action (comments, saves, clicks, DMs)

Reels & TikTok concepts with scroll-stopping hooks and video prompts

A smart balance between value, visibility, and conversion

Light guidance on hashtags, keywords, or Instagram SEO where relevant (not required, but a plus)

The final deliverable should be easy to follow, easy to execute, and aligned with our brand tone, no fluff, no generic ideas.

What Success Looks Like

• The content plan feels intentional and strategic not random
• Ideas are practical, realistic, and optimized for short-form platforms
• Messaging supports both growth and lead generation
• We can hand the calendar to a creator and execute immediately

Who This Is For

You’re a good fit if you

• Have hands-on experience planning content for Instagram & TikTok
• Understand short-form video psychology, hooks, and retention
• Can think in terms of audience growth + business goals
• Communicate clearly and deliver on time

Please Include in Your Proposal

To be considered, please share

• Examples of content calendars, strategy docs, or planning work
• Caption or Reel/TikTok planning samples (links or screenshots are fine)
• A short note on how you typically approach content strategy for growth

This project may lead to ongoing work for the right person.